Background
Kajeet advertises with six animated characters ("dudes") who represent various kid archetypes: Kane, Lottie, Obie, Skratch, Tallulah, and Zeo. Each character has his or her own ringtones, wallpapers and graphics that kids can choose to use . The characters' personalities are fleshed out in "Dudeworld."
Kajeet was discussed in the TIME Magazine online article and in the print edition. In both, the author Wendy Cole recounted her daughter's experience during kajeet beta testing
History
On March 19, 2007, kajeet launched a presence in Whyville, the virtual world for kids, sponsoring a "Chat Factory" in the Whyville Mall. In May 2007, the kajeet-Whyville relationship was presented as a case study in online marketing to kids at the Kid Power 2007 conference in Orlando, Florida.
In mid-March 2007, kajeet officially announced its retail launch in Best Buy and Limited Too stores, and in April began selling in Long's Drugs stores on the west coast.
In early April 2007, kajeet began running its first television commercial on Nickelodeon, Cartoon Network and other kid-specific broadcast outlets.
On May 16, 2007, kajeet was featured in "Marketing Cell Phones to Kids," part of a five-part CBS News report on marketing to kids.
In June 2007, kajeet launched Dudemail, an e-mail application featuring customizable versions of the six animated characters that includes a text-to-speech component. The company was also singled out by Best Buy in their 2007 Corporate Responsibility Report.
By October 2007, kajeet had secured phone and refill card distribution not only in Best Buy, Limited Too and Longs Drugs, but also in Target, Toys R Us, Wal-Mart, CVS and Rite Aid locations. The company moved quickly in the wake of Disney Mobile's announcement that it was shutting down in December 2007 by offering a $50 service credit to Disney Mobile users who switch their number to the kajeet service.
Kajeet was named one of five companies to watch by The National Venture Capital Association, a trade association that represents the U.S. venture capital industry, in its 2005-2006 Year in Review. In September 2007, kajeet announced the securing of $36.8 million in series-B venture capital funding.
References
^ "Cell Phones for the SpongeBob Set". TIME Magazine. 2007-02-16. http://www.time.com/time/business/article/0,8599,1590955,00.html.
^ "Calling All Kids". TIME Magazine. 2007-03-01. http://www.time.com/time/magazine/article/0,9171,1595252,00.html.
^ "Marketing Cell Phones to Kids". CBS News. 2007-05-16. http://www.cbsnews.com/sections/i_video/main500251.shtml?id=2819564n.
^ "Eye To Eye - Kids Go Mobile". CBS News. 2007-05-16. http://www.cbsnews.com/sections/i_video/main500251.shtml?id=2819367n.
^ "Best Buy 2007 corporate responsibility report". June 2007. http://www.bbycommunications.com/csr/products.htm.
External links
kajeet homepage
Yahoo! Tech: "kajeet: A Cell Phone Service for Tweens," April 2, 2007
CNet review, April 19, 2007
Prepaid Reviews: Interview with kajeet CEO and Founder Daniel Neal, September 24, 2007
kajeet Coupons and Deals
v d e
US mobile network operators
Major
Cingular/AT&T Sprint Nextel T-Mobile Verizon
Super-regional
Cellular South Clearwire Cricket/Jump MetroPCS U.S. Cellular Alltel
Minor-regional
ACS Cellcom Cellular One Cincinnati Bell i wireless Immix nTelos Pocket Revol SouthernLINC West Central Long Lines Wireless
Virtual
7-Eleven Boost Consumer Hawaiian Jitterbug Kajeet KDDI Liberty Lucky MOSH Movida Page Plus TracFone Net10 Straight Talk Trumpet Virgin Mobile
Defunct
Voce Disney Mobile Cingular Wireless (changed name to AT&T Mobility)
v d e
Puerto Rico and U.S. Virgin Islands mobile network operators
Major
AT&T/Centennial Claro Open Sprint T-Mobile
Virtual
Boost Consumer Kajeet KDDI Liberty Movida O2 TracFone Trumpet Virgin
Categories: Mobile phone companies by nation templates United States templates Mobile Virtual Network Operators I am China Crafts Suppliers writer, reports some information about yellow lava lamp , pen highlighter combo.
Related Articles -
yellow lava lamp, pen highlighter combo,
|
