Thrived because of shoes, because shoes and bumpy, because of shoes and growth, Journal of floating up more than two decades - to learn from East line of ideological emancipation
Wenzhou shoemaking has 2000 years of history, since the reform and opening up, the Wenzhou people picked up the ancestral property. 80s of last century, Wenzhou and Wenzhou in Wenzhou shoes became synonymous with the economic phase.
A fire into the valley
However, in August 8, 1987 in Hangzhou WuLin of a "fire in Wenzhou shoes" incident, the Wenzhou economy fully into the trough.
Year, relevant departments of Hangzhou check the quality of the shoe market, and found 18 kinds of shoes the first floor is the Zhi Qiao do to help, including 16 kinds of shoes produced by the Wenzhou. WuLin that fire, even lead to a national "fire Wenzhou shoes" of the chain of action, and more to follow suit, Wenzhou, counterfeiting has become synonymous with shoes, Wenzhou has become associated not a synonym for integrity ... ...
Wenzhou shoes are not the country, and even bring along the goods not to Wenzhou, Wenzhou, temporary economic down low. A loss to Italy, where the unknown transition.
China's shoe giant Kangnai Group, over the decades of development, known as the portrayal of Wenzhou economic ups and downs. Kangnai Group's predecessor Hongsheng then shoes leather factory has just opened the brand awareness, but also the market genuine offers, other low-grade Wenzhou shoe been washed, followed became no one is interested in "fake", no better easy access to Shanghai, a well-known department stores, also try to restrain him, then actually had to rename and move joint development.
At the time of Wenzhou shoe enterprises, the majority in the edge of bankruptcy, Wenzhou shoe almost its own brand, basic, reliable and foreign manufacturers, or OEM associates live.
Kangnai Group Chairman Zheng Kangxiu was dedicated to the study out of the door and found the best Asian shoe done in Taiwan, OEM shoes in Italy. He go the Italian study, initiation of the high-end brands to create the idea of Chinese shoes.
In 1989, Zheng Xiangzheng government for 60 million loan, and act of industrial transformation, the mechanical assembly line. Because the shoe's bleak, apply for loans has become very difficult and, finally, all the leaders went to the shoe municipal inspection, the collective show of hands it passed.
Finally got support for the loans, Kangnai Kai step up.
Then start to reverse the concept of
In 1993, the Wenzhou people shouted the "second pioneering" slogan, Wenzhou city government proposed the "Zhilianglifu", "famous brand", "Credit Wenzhou", "brand of Wenzhou" building activities. 14 years, has gone through four stages of development during the period, after 2000, Wenzhou regional, industry-quality problems all "Uncap" basically out of the shadow of the former Wenzhou model.
As of the end of September 2007, the city already has 62 well-known trademarks in China, 38 Chinese famous brand, the number of prefecture-level city in the nation first; free products in 136 countries, access to the national title in 33 production bases, 13 companies by SAIC, "good credit" unit publicity, the country ranked as number of similar cities in the world.
Rebuilding the brand and the integrity of it, new troubles have ensued. September 17, 2004, in Far-flung city of Elche, Spain, repeated an astounding "Wenzhou shoes fire" incident.
Elche's "fire" incident in 1987 in Hangzhou that "fire" compared to similar prices are low; difference is the former Wenzhou shoe burning is bad, which is quality and cheap very burned competitiveness of Wenzhou shoes.
2 fires and a series of trade frictions eventually Wenzhou businessmen came to their senses, the problem mainly lies in himself: in the past has been advocating "rational competition" to "special to grab" and proud of this "supremacy of the market" is their 4 enemies of the source. Wenzhou businessmen, many realize that competition is not necessarily that "life and death", but also to other people food to eat.
By 2006, the Spanish city of Elche, Mr. Antonio Shoe Association made a special trip from afar to visit the Wenzhou and Wenzhou Footwear Association and signed a "Declaration of Wenzhou", said the two sides will both competition and cooperation - More focus on mutual benefit, complementarity and win-win cooperation. I am China Crafts Suppliers writer, reports some information about converse safety shoes , converse cheer shoes.
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