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Record interview Exposure: Toyoda M on quality car Quan (Figure ) by zyzy wang





Article Author Biography
Record interview Exposure: Toyoda M on quality car Quan (Figure ) by
Article Posted: 08/10/2010
Article Views: 138
Articles Written: 2301
Word Count: 915
Article Votes: 0
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Record interview Exposure: Toyoda M on quality car Quan (Figure )


 
Business,Business News,Business Opportunities
Toyota on Feb. 5, 2010 appeared on a series of quality Toyota held a press conference. Conference, Toyota President Representative Director and Representative Director Akio Toyoda, Vice President Shinichi Sasaki spoke, the following two's statement.
    As the speech content and tone, also very important to this incident, so I directly quoted the two men's speech. First, Toyota Akio statement.
  Toyoda M's speech
    I Toyoda M. The Toyota recall in many areas a variety of models, for many users a great deal of trouble and worry, and I deeply regret. Taking into account many customers are worried about their car if there are problems, so I decided to hold an emergency press conference today, by the direct forward to explain myself.
    We have yesterday (February 4) report (see site report) referred to, are being sold, "Prius" car improvement measures have been taken. On the previous purchase of vehicles, now I have directed officials to respond to the program as soon as possible. Once, in the future will have open.
    In the United States and Europe and other regions on the implementation of the recall, there are security risks in the vehicle accelerator pedal, the store is currently in preparation for the repairs, once ready, it will notify the user.
    Toyota since its inception, has been adhering to manufacture cars for the region to contribute to the basic idea. In order to implement this idea, since I (2009) in June as president since the customer first and the basic principles of Marxism-site, in-house implementation of commodity-core business philosophy, and efforts to this end. At that time, which should allow more people to understand the appeal of Toyota cars, and now left many people worried, I am also very ashamed of this. We will be adhering to the "creation of a better car" credo, return to the "customer first" and "Live doctrine" of the origin, the various parts of the world will work with store employees and purchasing companies together, to re-understand the meaning of the first customers , for the early efforts to win back the trust of customers.
    Sasaki will be introduced later in the Vice President of specific improvement measures. I will be in order to improve the quality of the various parts of the quality of the Special Committee set up in the world, manages all areas of quality management activities, and actively lead the region to improve quality. Sasaki by the Vice President the following specific measures to introduce.
    These are the Toyoda M's statement. Sasaki was to speak later.
    Sasaki statement
    I Sasaki. Here I will describe the specific improvement measures. Toyota President just mentioned on the committee, will be president in positions of responsibility of people to take measures to improve quality. The first major step is to identify the main reason leading to the recall, also check the design, manufacture, sales and service for all links, once again confirm the existence of the problem. The second step is to gather customer feedback in all areas and quality of information, a thorough implementation of on-site doctrine, enhance the technical division of power. The third measure is to cultivate quality management experts, in the main areas of the quality of education and training aimed at strengthening the capabilities of the automotive quality training centers (AutomotiveCenterofQualityExcellence). The fourth measure is selected professionals from outside experts, according to industry best practices, improvements on the new quality management system evaluation. In addition, governments will also increase in frequency of communication.
    Toyota hopes to provide customers satisfaction for all areas of goods, promote the autonomy of regional institutions, in this based on listening carefully to the needs of each customer, to make unremitting efforts to improve quality. These are my speech.
    The above statement Sasaki. Followed by questions from reporters. On the reporter's question on account of the media questions also useful information on this incident, so I also added the press belongs to the media.
    "Japanese News": I would like to ask Toyota president. Question from last year's foot pad to the problem of Prius, Toyota revealed a series of quality problems, this is the first president made a speech, you just mentioned in his speech, to set up a committee to check whether all sectors problems. What links now have the possibility of problems? Why did this situation now? I hope you express this view. In addition, the president is now also got an explanation, some critics say that due to the interpretation of obligations from the business point of view, obviously some time later, also would like to express your views on this.
    Toyoda M's reply
    Allow me to place a number of areas for the occurrence of the variety of vehicles for a continuous event, customer concerns, and explain the obligations due the consolidated statement of issues. In order to prevent customers generate extreme anxiety, I have ordered an officer to ensure the safety of consumers, allowing customers to rest assured that the response program. Most familiar with the business of company personnel are used to inform customers the right way. This time, I have chosen this time to come forward and explain to customers concerned about their car With the mood is very ashamed spend this weekend, so at the press conference.

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