In this article the mini site concept means sites, which have about five pages and which are monetized with AdSense only. These sites will require input in the starting phase, which means that to make a real internet business marketing income, you need several sites. Actually this internet business marketing concept is based on the niche keywords and on the fact, that not all AdSense clicks are equal ones. That means simply, that when you use the long tail and high paying keywords, you do not need so much traffic. The website template, which you use, must be tested for this usage and must have a high click through rate for the AdSense ads. There are some general rules, how a site or page can reach this requirement and to become a real internet business marketing web site. 1. The AdSense Template. The only idea of the template is to be able to make the traffic to click the AdSense ads. This means that the ad blocks and the locations must be tested together with the template. The template itself is no star in this concept, it will just guide and persuade the visitor to click the ads. The AdSense ads must be on the same background than the other content, the titles with the bright blue colour and the texts with the same colour than the body copy. The most effective location is generally on the left upper corner, just under the title, because the readers will start from there. Another great place is just after the body copy. The pages cannot be too long, around 300 words is enough. 2. The Great Keywords. As said, this concept is based on the keywords, which are expensive to the AdWords advertisers. This does not mean, that you as a webmaster will get the AdWords prices, but the high AdWords price will give a hint, that also the AdSense clicks are more expensive ones. It is best to use the long tail keywords on your pages. Remember, that the only target of the keyword is to be targeted and to guarantee, that Google will put ads on your page, which are expensive ones. Optimize each page with only one keyword. 3. First Traffic From The Directories If you will use the articles to promote your mini site, remember that the first traffic comes from the article directories. This requires, that you have to use the most popular ones. During a longer time, the search engine rankings will also improve and you will get more organic traffic. 4. The Target Of The Click Through Rate. The idea to use a special AdSense template is, that it will convert better, i.e. because the visitors know, what they are searching for and the ads are highly targeted, the click through rate will be better. This, plus the higher income per each click, will mean a high income ratio. 5. How To Find More High Paying AdSense Keywords? First you have to decide, what is the AdWords price level, you want. The keyword family have to look exactly the same as with whatever keyword family. Google has a free keyword tool, which works well for this purpose. Juhani Tontti, B.Sc., Marketing. The mini-site concept is a great internet business marketing strategy and can bring a good home internet business income. Visit: internet home business
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