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The articles are great tools to promote the internet business. They have benefits, which no other medium can offer. However, the article marketing is a multi-step process, where you have to decide, how you will reach the targets. Like all marketing, also the articles can have target groups, which the content will actually select. This means, that as a small internet business marketer you can write articles without being the Pulizer Prize winner. And the skills will improve during the journey. 1. Where The Internet Business Articles Compete? To think about the competition is a healthy way to think the article marketing. The articles operate in a heavy competition, which means, that the content honestly has to offer real benefits. The first competition will happen in the article directories, where the headlines compete against each other. Can your article stand out from the crowd and to offer great benefits? 2. What Is The Job Of An Article? The internet business article has several important jobs. The main job is to pre sell the idea of the landing page and to make the reader to click the link in the about the author box. The title has to be very sexy and the body copy interesting, but so that it will leave the main benefit presentation to the landing page, where to call to action will happen. 3. How To Write A Persuading Title? An effective title has to contain two things. The main keyword and the promise. The keyword serves both the search engines and the readers, so that both can find the article by using a this particular keyword. The promise, written in a good way, is for the reader only and will tell, what is the benefit the reader will get. It is healthy to visit some high quality article directory and to search with your own keyword the articles and to look, what kind of article titles will appear. Now if you think, what unique your title could offer, could you do it? 4. The Teaser And The Body. If the title makes the reader interested about the benefit, the teaser will further add his enthusiasm without revealing the main promise. It only increases the reading speed. The body copy deepens the information and guide the reader to the about the author box, where the short text once more persuades the reader and makes him to click the link. 5. The About The Author Box. Many readers will jump directly to the about the author box, especially, if they are excited and enthusiastic persons. This means, that if a reader has read the title and then he will read the author box copy, the text has to be able to keep that excitement and to make the reader to click. If the reader will not click, the whole work will be lost. One good way to train the article writing is to analyze articles, which are written by other authors. How should a good title look like, what is a working teaser and how to make a reader to click. These are important questions, but the most important thing is just to start. Juhani Tontti, B.Sc., Marketing. You can run your internet businesses with the article marketing. The home based internet business needs a real brand building power. Visit:
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