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If you run the internet business opportunities, you will need a promotion tactics, which is effective in the short and long term. One of these ways is the search engine marketing. It brings an organic traffic to your site during a long period of time. The search engine marketing, which is not the same as the search engine advertising, means, that your site will be on the first page of the engine, rather among the first three sites, and the surfers, who have typed that keyword into the search engine will find your internet business opportunities and click your link. The search engines have certain rules along which they put the sites into a certain order on the result pages of the keywords. When you market your internet business opportunities you must know them in order to be able to climb in the rankings. 1. The Search Engines And Surfers At Your Service. The surfers search for the internet business opportunities by using the keywords. The search engines try to serve these information seekers well, so they have to know, which sites belong to the result pages of the keyword in question and which site they will present as the first one, a second one etc. When you will help the engines to select your site, the engines will help you by taking your site up in the rankings. 2. How Important Is The Related Traffic? By the term related traffic we understand site visitors, who are really looking the kind of information, which your site offers. Generally speaking, the longer long tail keyword a seeker uses, the better he knows, what he is looking for and the better this kind of traffic will convert. So the related traffic has a high conversion rate and you will need less traffic to be able to sell well. 3. The Long Term View. When a marketer has reached the high search engine rankings, especially with the low demand, long tail keywords, these rankings will last well. It means that the job once done will produce results during a long period of time. 4. The Trust And Brand Building Power. What we internet marketers need is the trust from our target groups. This means that we must have evidence about the results. A high page rank is a clear evidence, that a marketer can compete well in the tough internet competition and thus a very good way to build the brand. 5. The Meaning Of The Long Tail Keywords. With the term long tail keyword we mean search terms, keywords, which contain at least three separate keywords. As said earlier, if the surfer uses the long tail keyword, he will know exactly, what he is looking for. Another thing is, that these search terms include several independent keywords and the search engines will draw your site up on the result pages of several keywords. I see the search engine marketing as the most powerful ways to market online both in the short and long term. It has so many benefits, that every marketer should try it. Juhani Tontti, B.Sc., Marketing. All internet business opportunities require effective promotions. To become the best internet business, a SEM can help you. Visit: internet small business
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