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The article marketing is especially suitable for the internet small business, for a private entrepreneur. The articles are powerful and emotional contact tools, which can build strong brands and to maintain them during a long period of time. When you think to use the article marketing in your internet small business, there are two important things to know. The content and the technique to distribute the articles. If a keyword optimized article is well written and distributed to the right places in the Internet, nothing can stop the success. The articles are very close to the blog posts, i.e. they are seen very personal ones. This is the power, which you have to utilize in your internet small business marketing. The more you write about your own marketing experiences the more influence the article will have. 1. The Internet Small Business Marketing Is A Multi-Step Process. This multi-step means, that each step has its own job. The job of the article is to meet the consumer, to build the first impression. This is a very important step and the article must be able to persuade the reader to click the link and to visit on the landing page. The article cannot reveal the main promise of the landing page. 2. The Meaning Of The Pre-Selling. To become powerful, every promotion needs a repetition. The stats show, that a prospect must see our offer at least three times, rather five or seven, before he is ready to start to act. But we can shorten this process by creating quality steps, which will influence stronger than the usual steps. This is exactly, what the articles can do. 3. The Idea Of The Article Directories. When we will distribute our articles to different article directories, this distribution has its targets. The directories are places, where the surfers are looking for useful information or articles to their own sites or blogs. To the search engines these directories are respected ventures, because they produce new and useful information. That is why many of these directories have high page ranks and when our domain is on the high page rank page, we will benefit from that. 4. The Copying Service. When we will distribute our articles to the article directories, we will allow the copyright free usage, i.e. if the about the author box will remain untouched, the copying is allowed. If a webmaster will copy our article into his own blog or site, that is just fantastic. 5. Also The Articles Can Rank Well. The target is to write optimized articles only. If the keyword selection is realistic, the articles have also chances to rank high in the search engines. When that happens, our home internet business will get an additional chance of some extra traffic. So the articles have many faces and they are the ways to separate from the other internet businesses and especially from the big gorillas. Juhani Tontti, B.Sc., Marketing. The optimized articles about the home internet business can bring to your internet business marketing the great results. Visit: internet small business
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