Channel is king! According to Forbes 2007 China 40
Regal
Chart data, Suning
Electrical
Zhang Jindong, to 4.05 billion U.S. dollars of net worth ranked fifth.
States United States
Electrical appliances
Huang Guangyu
To 3.06 billion U.S. dollars of net worth ranked 10th. The rise of these wealthy, it is
Home Appliances
Chain channel voice growing a classic comment.
Appliances appliance manufacturers how to treat it change channels? Recently, Skyworth Group Vice President,
TV
Division President Yang Dongwen an interview that the appliance can not be a Yetai channel long-term exclusive, diversity will be an inevitable trend.
Market can not be exclusive to certain channels
Reporter: change the channel for the appliance industry, you think how large the trend is like?
Yang Dongwen: from the traditional to the present 3C chain stores, then later may occur
Small appliances
Chain such as Format, should be said that differentiation is a trend. We believe that the future of home appliance industry, the channel should be specialized and diversified co-exist. Specialization refers primarily to large chain 3C sources, such as GOME, Suning; diversity include the
Supermarket
, Stores, regional chains, as well as direct sales, online shopping,
TV
Shopping, telephone shopping peddler.
The United States is China's tomorrow today. Even if the experience from the United States, the market also can not be exclusive to certain channels. According to Yee, and recent data published by GFK, all appliances channels, Gome, Suning and other professional channels, the total is still the largest, with sales also rose, but the proportion of all channels is actually fell by one percentage point This also reflects the trend of diversification.
With big chain is not the right response against
Reporter: Anyway, now Gome, Suning and other large chain enterprises remain the main channel, increasing its influence, Skyworth how to handle relations with them?
Yang Dongwen: the first two years, a large number of media channels and manufacturers against the chain of news, in fact, many manufacturers in dealing with the relationship with the chain there are hostile sentiment. Now we believe that this confrontation and is wrong.
Fact, Gome and Suning also changing. Suning Will Pan and Betty Sun, please do the voice, big stores off the road to improve yield a single store, the taste of the brand is now slowly out. Gome is also studying the
Consumption
Who, rather than, as before, totally over tourism resources as a guide.
We believe that with the large chain channel, manufacturers should still hold
Cooperation
Attitude, good docking operations on both sides, from the logistics, reconciliation to the returns, defective machine processing, the work should be good grasp of these details.
IT channel to channel of penetration and household appliances
Reporter: Previously, some IT vendors are trying to enter the consumer electronics market through IT channels, Skyworth how to assess the IT channel on the significance of household appliances? This would have the intention to enter the IT channel?
Yang Dongwen: Indeed, some IT companies to enter the flat-panel TV market is taking the traditional IT channel, but in general not been successful. One of two reasons, first, consumption habits, most consumers still do not
Computer
City to buy TV channels such as IT products used; Another reason is the products, companies are not suitable for the IT channel products introduced.
However, we believe that these two aspects are will change. Consumer spending habits will change after training; and products, the 19-inch, 22 inch flat-panel TVs and other products are also suitable on the IT channel sales. IT channels and traditional channels of each appliance penetration, there will be opportunities for the future, companies must be ready for it.
Crazy shop could become a burden
Reporter: You just mentioned the direct sales, online shopping channels and other new methods, Skyworth how to see the future of these channels?
I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as boho skirt , wholesale tie dye.
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