Metersbonwe reason has been "no unusual way to go", the biggest factor is, it's own unique charm through outstanding advertising appeals to consumers. This not only avoid the traditional manufacturing cycle risk has been fully devoted to product research, development and marketing communications, to enhance its core competitiveness.
Longevity sword, Kongque Ling, jasper knife, sentimental ring, parting hook, Overlord guns, fists, seven non-ordinary itinerant weapons, each piece is rich in meaning, and all, funny. When the intersection with seven arms, when a rate shadowy, Peculiar strange vicissitudes "picture" the Big Dipper, however students.
In fact, based on seven types of weapons to the martial arts from the dead, is that they tend to be an effective carrier, excellent distribution of gathered their energy, at once, so that energy at the right time to appear in the right place.
Reality, the same is true of rivers and lakes to the sea, when the seven magic weapon that consumers feel more stimulated, unadorned no ethereal moment, then surely they encountered the bearing a mature body - Advertising. Advertising itself is to use a weapon, if you carry on this wonderful time of the seven weapons, then suddenly on this nor that lakes the rivers and lakes. Brand awareness, sales performance, the audience word of mouth, customers keep returning ... ... panoramic view of all the various effects. The good use of this hybrid weapons, often operating mature, standardized, and quite popular with the itinerant ringleader, such is the case Metersbonwe Group.
First, longevity sword - the charm of the brand positioning
Advertising appeals should be based on product positioning in the market targeting. Select the appropriate advertising objective is to develop a business strategy is based on sales performance is the key to the success of advertising campaigns. The present era is the era of individual consumption, a distinctive brand personality passed, it has gradually become a core element of consumer choice. Prominent in the individual life of the apparel industry, especially the performance. Consumers select the garment is actually advocating a life, attitude to life, displaying a self-personality.
The main consumer target Metersbonwe clothing aged between 18-28 years old young family: They vibrant, individuation, desire true self, to prove themselves unwilling to follow the crowd, and is willing to dare to pay and practice, they Metersbonwe give them hope that they convey a recognition of, unusual, and confirmation of self-advocates of life, attitude to life, displaying their individuality. At the same time in casual clothes design, material homogeneity, so that the brand personality is more important, brand image brand personality conveyed a "fashion" the key factor.
Therefore, it closely around Metersbonwe brand positioning, values and personality, through product design, product display, store design, advertising, signing endorsement and various marketing activities, target consumer groups with various domestic and international concern the public, fashion events, high-frequency, multi-level integrated marketing activities, to sharpen their brand and product image. This, Metersbonwe grasp this universal psychological conflict, to portray themselves a timely manner "not take unusual way" brand image. From Aaron to Jay, from Angela Chang to Miller, each voice, are leading a model of youthful energy.
Jay Chou looks cool, not very talkative but full of personality, but all very fine, good feelings with music transfer. This is what the younger generation a great impression of cool hot embodiment; Angela Chang round eyes and little face, as lovely as the girl next door; Pan Weibo street flavor, as an example to young people; new "ME & CITY" Wen ?????, is angular, masculine voice full ... ... The appeal of the brand personality and the perfect combination of content to make this mid-range priced casual apparel brand to beat out the other similar brands on the market, with a substantial market share.
According to Euromonitor statistics, as early as 2006 Metersbonwe casual wear brand in the domestic retail market share, had the domestic market mainly casual wear brand in the top of the. China casual wear retail many domestic and international brands, the market structure dispersion, in which Metersbonwe, Giordano, Baleno, Jeanswest, plain and Semir, represented by total occupied mainly casual wear brand casual clothes for half the retail market share.??, Levi's, Lee, tam, Jack & Jones, Only, Vero Moda, ZARA, H & M, UNIQLO and other competition in the industry's major brands.
Summary: An accurate and effective product positioning can make quick, long time stationed in the consumer mind, so that the mass efficiency. In the depth of products and competitive product analysis, product-material property and intangible property of unique and distinctive, Xun Zhao Xiao Feizhe psychological gap in consumer demand for accurate Panduan based on the unique advantages and from the product with this Xiang contact gap in the unique position of consumer psychology, and they communicated to the dynamic process of target consumers. To establish the product in the eyes of the unique status of consumer information.
Second, Kongque Ling - clear language of advertising theme
No distinctive brand language, their competitiveness is also pale. Language is the advertising theme of the eyes, it's "take charge" decision of whether the consumer can go on this product may be. Because the theme of language interests include the effect of the decision point and worth being concerned about the extent of the goods.
Such as Nike - In 1988, the image that represent the core of the Nike brand's classic slogan "JUST DO IT", one stroke laid the first sports brand Nike status. Although the mid 90s Nike used "I CAN" the new slogan, but Nike did not want to use it to replace the "JUST DO IT" the eternal slogan. Because it is the slogan of making the latent spiritual force Nike to inspire and motivate people to exercise the inner beauty.
Compared to Nike, Metersbonwe "not unusual way to go" also has a meditation, fashion, nature, style, everyone has their own arena. However, in straightforward and popular, the lack of intensity, almost no personality to speak of the new image, as compared with other casual wear brand, Metersbonwe obviously has its own distinct personality.
Summary: the eternal theme, can effectively extend the core of the original brand image. Abundant expression, different distinct colors, which Metersbonwe deepen the market, open up sales market, the brand continued to be more favorable.
3, jasper knife - the subject of selling products
With enough power after a slogan, we must refine the core selling point of the product or project. Increasing homogenization of products, the concept of being imitated today, extract a good selling point in the investment to play a pivotal role in advertising. Refined selling point must be to allow distributors eyes lit up, blew the market, not a selling point for businesses of visual fatigue.
Because in television, magazines, newspapers, websites and other professional media advertising such expression. Metersbonwe production of clothing for their refining the core selling point: fashion, individuality, nature, is successful, it will allow businesses to market their business prospects feel, rather than nothingness hung in a very tacky attractions.
Summary: Product key selling points from the product level, product mechanism, different angles, such as social attitudes to mining, refining. Fashion, individuality and natural selling point, so Metersbonwe unique in casual wear industry.
4, sentimental ring - the objective is the modification
Metersbonwe, both professional outlets, or stores, will see an array of goods, each location in the store are placed patchwork, unique, pleasant feeling to the consumer. Traditional clothing sales display, there is a common drawback, that is monotonous, not style, is easy for consumers "Shenmeipilao."
Content on the main display, it must take an objective approach to describe, but not extravagant claims about Qi. Long-term perspective, the better the rich display of tone, sales ability is growing. Because the modification is put through the facts and truth, informative, practical cases, the market situation, market the event to show the market potential of products and development prospects, it will move consumers to be possible to work with you to develop the market.
Summary: Metersbonwe consumer groups through the analysis of clothing, are focusing on who in the fashion crowd, and immediately instructed the trendy furnishings to create a bloom effect dream. Regardless of any store, the natural layout, professional, meticulous, its sales success was a tonic injection.
5, parting hook - targeted brand image strategy
In marketing, there is a 4C theory. 4C that the customer desires and needs, desires and needs to meet the cost of communication with consumers. Metersbonwe create brand image stores, is the theory of the 4C's practice.
Generally speaking, the sales company's main product is to some extent, good or bad brand shops. Therefore, in order to achieve brand and dealer living in marital chord level. Metersbonwe early start-up brand stores accomplishing a number of effective training for the company's sales of the backbone of the "Whampoa school" as a means to help dealers make sales, increase sales, while dealers raise the U.S. Tesi Bang Gateway's sales.
Brand stores most practical purposes is accurate and reliable communication products and merchants selling easy, safe and guaranteed money-making reasons, and then attract more consumers eye. The Metersbonwe timely departure from the consumer's needs, to master their psychological resources to provide them with publicity, promotions, investment returns and other authentic brands.
Summary: Analysis of customer structure, cleverly chosen consumer psychology, from "fragmented wholesale" to brand image, which Metersbonwe sales channels, is a pivotal event. Time starting from the consumer demand, but also does its new foundation for the development market.
6, King Gun - shake a sense of creativity
Without a strong sense of corporate brand creative, vitality is often very fragile. Metersbonwe Although now regarded as "a reputation", but without a strong brand idea, its own brand in the fierce market may gradually fade out.
In addition to a successful advertising content requires shocking, attracting businesses, but also a unique and creative graphic design. Some advertising, design, fancy, storage of too many elements, even many of the advertising content nothing to do with the elements. People can not tell what is, what products or even confused, unintelligible. Metersbonwe at this point do have their own insights. Jay Angela Chang who is the best description.
Summary: advertising, big or small, creativity is the last word. A winning ad will not be a simple copy, but need to co-ordinate with the painstaking planning. It contains the concept of refined products, the title of creative vision, the image of unique design, the main objective description of the content and accuracy of planning and execution.
7, fist - Effective Emotional Marketing
A product can be homogenized, but the strategy must be differentiated. Some have claimed the same as before, the consumer is the ultimate "decision by" The quality of product reputation and performance determinants are all here. Therefore, the most important Metersbonwe a weapon into a customer's consumption or psychological. As clothing, in addition to style and price factors, emotional factors contribute to consumers is a big motivation. In particular, comes just as Valentine's Day, Tanabata festival, birthday, National Day holiday and other important festivals, Metersbonwe all store staff and customers is playing "hot" love as brothers, love, such as partners, whether students or family working-class, are "equal", at any time will bring a smile with the emotions of consumers.
Summary: To some extent, emotional marketing is very popular method of sales odd, Metersbonwe although with this method, but is it different from other competitors replicability, so that each customer has become its own friends, and to strengthen customer loyalty, and formed a good word of mouth.
Continuous innovation and improvement of advertising marketing, positive and effective innovation management and large-scale distribution and omnipresent advertising to capture the market, and then concentrate on your rivals from grabbing market share. This is a brand of vitality "sustainable model." Metersbonwe It is with such a model, won the market and its consumers, but more importantly, it changes, gradually mastered the art of advertising communication, developed his own unique advertising ideas and strategies that must be dedicated to communication, rather than sales demand. This unique strategy and practices, spur the development of Metersbonwe continued success in the market, rapid growth. I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as suede sofa cover , microfiber suede fabric.
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