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Home Network Share: manufacturers in the aftermarket on the "bargain" by ayay wang
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Home Network Share: manufacturers in the aftermarket on the "bargain" by AYAY WANG
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| Article Posted: 08/16/2010 |
| Article Views: 103 |
| Articles Written: 2282 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 689 |
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Home Network Share: manufacturers in the aftermarket on the "bargain" |
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Business,Business News,Business Opportunities
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Editor's note: As people change their life style and method of payment, online shopping as an emerging trend of shopping channels. It geometric growth rate of "flagrant" challenge to the traditional channels. Appliance industry is no exception, Jingdong, century electric network, a new B2C website for seven days so that these concerns in the industry and the critical eye of "quick fame", they represent an emerging power of the traditional channels of retail home appliance chain challenged.
"Our position is to do with
LCD TV
Large household appliances at the core of the traditional B2C online retail. Goal is to create 'on-line
States United States
'. "For the future development goals, new appliances direct sales network seven days a very clear CEO Cho told reporters.
New darling of seven days is also one of B2C model. According to Cho, at present the new seven-day online
Sell
LCD TV products accounted for 75%
Mobile
Accounted for 10% -15%
Small appliances
The proportion of about 2%. New 7 days now has five major TV manufacturers with domestic
Konka
, TCL, Skyworth, Haier, Hisense signed a direct supply agreement, there is a foreign brand is LG.
"In July of this year's sales volume reached more than 700 million sales of more than 5780 million in the first half of this year's overall goal is to sell billions of dollars." Cho believes that the United States and national,
Suning
Compared with prices lower than the 10% maximum advantage of the new seven.
At the same time, the face of Gome, Suning the development of competition brought online shopping, Cho said, "to the country the United States, Suning's business model is concerned, they do not have the conditions for the development of online shopping. The first is from the factory interests, they do not support the Gome and Suning's online shopping, because if the online price lower than the line, factory-line piece of the profits on the sale will be eroded. Another important reason is that, once the store with Net purchases of conflict, certainly the main interest is to protect the store, so online shopping is difficult to develop. "
"Channels that only entities in the traditional chain stores can better support the development of B2C businesses, for example, when consumers buy products online, if problems arise, you need to bear stores the responsibility to solve these problems then bound to cause some adverse effects will shop. "Cho said.
Challenge for the industry's net share after-sale problems, Cho told reporters, in fact, can be described as some "not smooth." "For now, online shopping of sale only a primitive return, warranty and other support. This is because at present, between the network distribution with the manufacturers 'zero for the relationship' not to like Gome and Suning, as the strong position So, manufacturers in the after-sale protection efforts or tend to chain channels. with network dealers will bargain, not the maximum promised to protect. only in the scale of the development of online shopping enough with the Gome and Suning contend, the only reverse this situation. "
"However, the manufacturer of the online shopping has changed the attitude of the first three years, online shopping is just a gimmick, a lot of people just wait and see attitude, but now the attitude is cautious contact with manufacturers and start with the actual nature Operation. "Cho said.
Development of online shopping to a certain size, must be expanded, at present, the new seven-day only in Beijing, Shanghai and set up the site. Cho calculations, "in most parts of sub-station set up only 5 people on the line. Set up sub-stations are mainly to do the logistics, the current flow of net shopping is backed by a third party, so three of them to be responsible for logistics contact The other two people responsible for solving online
Service
After-sales issues. " I am China Crafts Suppliers writer, reports some information about harris cutting torch , butane soldering torch.
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