3,4 month of appliance manufacturers and are usually the most troublesome off-season sales of businesses, industry and even home appliances market, called "dormant period", but this situation will be the first to break the U.S. State. Reporter was informed that Gome will be launched on March 5 for two weeks, "the Guangzhou Spring Trade Fair appliances" to start the off-season home appliance market.
It is reported that this will be the first time China held large-scale circulation enterprises appliances Fair. Analysis of industry experts, this show will not only set off the revolution in China Home Appliances Trade Fair, but also established a large distribution companies in the Chinese home appliance home appliances consumer market dominance.
Channel the first time the concept of Fair
Learned, Sony, Haier, Siemens, Konka, TCL, Changhong, LG and other foreign home appliance giant, will be the show's main characters, but new, boutique has become mainstream. Wang Junzhou that Gome will examine the eyes of the consumer market of household appliances in China, and to help consumers sort out the development trend of home appliances, select those to lead the future of high household appliances, precision and advanced products.
Gome's personnel, told reporters that the "Guangzhou Fair 2005, home appliances," to create a similar meeting three major precedent.
First, the previous fairs, simply transactions between manufacturers and merchants, and not directly related to the consumers in general. And the fair held in Gome, not only to nearly a hundred brand manufacturers at home and abroad a chance to compete with Taiwan, gave an opportunity for manufacturers and consumers of all zero distance communication, to introduce their latest products, listen to consumers recommendations and requirements for products to guide the future direction of manufacturing; and consumers can access the first time and compare the various brands of new products; ultimately manufacturers, merchants, consumers win three interactions.
Secondly, the manufacturers or merchants to market the resources alone, as a pot of water to a large Haili Jia simply unwilling to bank any waves, it is a resource waste. While the appliance trade fair, the largest home appliance sales channels by the hundreds of manufacturers to gather a wealth of resources, including the latest product, a lot of gifts, as well as the most direct straight down commodity prices, together with the manufacturers, merchants, etc. great efforts to publicize these resources re-amplification of collective integration, naturally played a "1 +1> 2" effect. And consumers can enjoy from the shopping mall a few brand promotions, jumping to more than one brand, choose multiple promotions in order to achieve manufacturers, merchants, consumers "triple win" situation.
Finally, to be more depth to promote their new products and major merchants in competition with Taiwan to win the eye of customers, the exhibitors will have the most to meet consumer demand for high-grade , pointed out products, so the home appliances to participate in the show are the household appliances industry, the trend of most home appliances, to meet consumers at the same time, but also represent the taste of the future consumption of household appliances. Therefore, the fair sense also help enterprises to improve their competitiveness.
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