Huang Guangyu
into the topic says
Why do bypassing agents? Wong Kwong Yu explained:
Order to enable consumers to enjoy in the States United States the lowest prices, the country adopted the United States first in the industry chain model, to a certain scale, the benefits of that diluted the operating expenses, to further lower prices to customers products, and provide direct supply to the factory model of lower intermediate operating costs.
Traditional Chinese
Home Appliances
Marketing channels are pyramid structure formed by the sequential accumulation of the agent. This intermediate agent, from at least three, as many as four or more different regions of the wholesalers are the provincial unit, the so-called big system. Because the wholesale price by the manufacturer to develop, but also with their business over the face of the lower channel dominated by individual investors, retail investors access to content is restricted. Therefore, in the big time, the channel is not much between the price of conflict, especially because of geographical space constraints, the price of conflict between large is not very big.
Appliances at the basic structure of distribution channels: manufacturers? Agents? Wholesalers? Retailers? Consumers. From manufacturers to wholesalers at every level below, will be leaving at a certain profit margin to its premise, constantly on the basis of the purchase price increases. To consumers, the price will increase, and this will form the price system of traditional commercial channels. With this model, is fixed for each factory has a huge channel sales team.
90 in the 20th century, home appliances market channels, a well-known wholesaler?? Zhengzhou Baiwen Co., Ltd. (the "Zhengbaiwen"), then, Zhengbaiwen cooperation with many domestic brand appliances, including
Changhong
TV
Basically by the Zhengbaiwen for wholesale. States also have Zhengbaiwen first U.S. purchase. As noted above, more than the wholesale level system, together with the existence of cash settlement and accept a draft settlement of the difference, leading to Changhong TV in the market price of the confusion. Many wholesalers use of cash and accept a draft of the loopholes, lower than the prescribed Changhong sold.
States United States did not note that, in its progress to completion Zhengbaiwen a large number of goods, the market soon thrown out of a group of similar products at lower prices, resulting in Gome stock Changhong TV unsalable, big sum backlog.
However, this incident did not defeat Changhong Huang Guangyu, but led him to actively seek a solution. States United States completed in 1997 by the sale of imported electrical appliances to the sale of the transformation of domestic and joint venture began purchasing channels revolution. Given that the U.S. already has several stores in Beijing and to achieve a uniform procurement, it has strength in order to obtain greater support from manufacturers. This is out of the country and the U.S. broker, directly with manufacturers to create the conditions for cooperation. Huang Guangyu commitment:
Underwriting a certain period of time the product model, to do a certain amount, get a discount point.
Since then, the country the United States took the lead underwriter, custom, bidding form, bypassing the middleman, deal directly with manufacturers, merchants and manufacturers began one-on-one brand direct agency. Direct supplier to the country earlier U.S. are Japan, Toshiba, Philips, peacocks and other appliance brands.
Underwriting
Typically, channel operators to reduce the financial pressure, and most manufacturers use consignment forms of cooperation. In this form, vendors, even if the distribution agreement, it will not easily committed to sales. Huang Guangyu After careful consideration and careful argument, decided to pledge cooperation in good faith that sales to manufacturers. After a war of words, finally reached an agreement with several manufacturers, factories to countries with preferential policies and preferential price the United States, while the country is the U.S. commitment to distribute responsibilities and ensure a large volume, this is the country the United States established the "underwriting" system.
As with the manufacturers to deal directly reduce the cost of goods the country the United States a lot, reflected in the market, that is, Gome appliance store prices generally cheaper than other retailers tens of dollars, several hundred dollars, or a thousand dollars. I am China Crafts Suppliers writer, reports some information about daily bill organizer , baltic amber bracelet.
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