KA store products for many companies operating on "eternal pain." KA operation is selling a lot of these big sales market share even be able to see the look, but more practice is in the book the "mother country is red"; do not do it, sales will inevitably decline will reduce the losses, but results look good, can only be "no alternative but to look inside red."
"Display, promoters, promotions," These three factors determine the operating level of KA store sales volume. Consumer groups only to "see" the product exists and is possible by the promoters trying to make consumers "stand firm" and further added, "go buy" possibilities. FromEMKT.com.cn the environment in China, most of the time to do things, "Kung Fu in poetry". But the premise is that you need to know how to do a good job should be to address the KA store on the display of products problem is not only consumer groups to make "visible" products, but also "look good."
(A) The implementation of the standards of conventional display shelves KA Marketplace
display shelves is the most common form of the most basic display, from the same brand or generic products, the overall display of view, mainly that is square or horizontal or vertical bar displayed on the form; from nature will need to focus on "overall , highlighting the nature and grade of. "
1, display integrity. On the display, the premise is the same brand as a whole display, since it is displayed on the shelves can not compare Cosmetic Counter (counter paste) the display image, but we are still pursuing the brand on the shelves of "counter" forms. Not very strong in a number of KA stores, through our fight, through our coordination is entirely possible to achieve the overall brand in the display shelves.
Inventory of the color appearance of our products, packaging, shape, product categories, similar products will be packaged similar to the depth of cross-arranged in the form of color display, a single product display area of not less than the major competitive products the display of a single number; be associated sales of products with consistent display, the display can be extended horizontally, it can be cut up and down vertical display; to the ground from 1.5 to 1.6 meters away from the display layer of highly seasonal products as the main display area, and to the main exhibit centers on a product's overall display; the display need to look after the basic stability results displayed on the harmonious degree, which is looking comfortable uncomfortable, product pick and place are convenient for the overall brand and seasonal products on display show how effective the effective and make appropriate adjustments. Shop with the store because of the number of KA is growing, the stores basically fixed the audience crowd, in order to display products to the consumer groups to maintain a certain freshness, need to be adjusted every month for the period of the overall display products, with promotions and seasonal product sales.
2, prominent display of products. In principle, special products store, gift products tied to the shelf to be an effective prompt, timely replacement of different color price tag or the post-store POP; use of product packaging, the color brightness of the color difference is the distinction between the appropriate mix of seasonal products will be the main Products placed to push the center of the overall display, easy consumer groups concerned about the introduction and promotion of staff.
3, grade of Atmosphere. Cosmetic product is good and cheap product which is most people's psychological orientation, we need to meet, but the presence of the Chinese people's vanity has led us to be concerned about. The integrity of both the required display is effective in highlighting consumer groups are a kind of money to give "value" feeling and implied. Meanwhile, because of our strong sense of display only to tell consumers, competing products as our products.
Start from the details to maintain the cleanliness of product packaging, do no damage on display, packaging, display sign all the positive and timely order cluttered shelf display, giveaways tied to the unity of place packing tape covering as little as possible fonts, promoters Products The terms combination and so on.
(B) the implementation of the standard image display
Image display including the image to washed out, end shelf display, truck display, etc. forms of promotional displays, display only demand is to buy a special gift with a substantial increase in activities of a single product or product sales. Pursuit of promotional display of "momentum, novelty, limited buy sex." I am a professional writer from China Crafts Suppliers, which contains a great deal of information about childrens hooded towels , supima cotton towels, welcome to visit!
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