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Although you might be particularly interested in the ways users interact with search engines from an SEO perspective at the moment, it's important to remember that you know a great deal about the topic as an internet user yourself. It is a very critical stage of the game for obvious reasons, and any good search engine optimization agency will advise you to play close attention to it when designing or optimizing a site. Whether you're interested in more complex issues such as making use of more search engine optimisation tools, or in the impact of social media marketing from an SEO point of view, the way the public interact with the big name search engines has to be at the core of all your strategies. It's well worth taking some time to examine what you've probably been taking for granted too long. What Are The Basic Principles of Conducting a Search? When someone goes to a search engine they arrive with an interest in something. They either want more information, entertainment, a solution or ideas. In their head they formulate words, string of words or a phrase that they think will take them to sites that will be of interest. They'll conduct a search by entering words into the query box and wait (not long!) for results pages to give them a choice of pages relevant to their search. A number of factors will come into play as they browse the results that search engine has chosen to display. They probably won't automatically click on the link at the top of the page. Their eyes are likely to be drawn to bolded text and short, punchy titles. They'll probably scan the title tags and snippets and go for one of the results on the first page that seems most appealing, for whatever reason. Once they've clicked on a link to the site, there are a number of possible outcomes. They might decide instantly that it's a good choice and that the site interests them or conversely they could click straight back to the results page. If they head straight back to the results page they might decide to conduct another, more refined search to get where they want to be. If they've already discounted your page, it's unlikely they'll visit it again, especially since it will show as having been viewed before on their screen. With SEO in mind, it's possible that having this process broken down in this way has highlighted some of the stages which might offer potential for you to improve your chances of both getting users to your site and keeping them there. How Many People Are Doing This? Well, don't make the mistake of underestimating the size of your potential audience on the web. It's literally billions, and the numbers are steadily rising. What does this tell you about the strategies you should probably be using from an SEO perspective? Well it should tell you that it's worth investing in a site that has lasting appeal. Using good practices will help you to become a recognized and popular feature on the Internet for many years to come. So think long-term to get the most out of the process. Which Is The Most Popular Search Engine? The most popular search engine is currently Google, as you might have guessed. When the term Google started being used as a verb to describe searching for anything online, it was apparent that a trend was being set. This is worth noting from an SEO point of view because, as any SEO agency will tell you, different search engines use different algorithms to determine your place on their results pages, and you need to know who you're targeting! It's common knowledge that Yahoo ranks second on the list of most popular search engines, with Microsoft coming third. What Can We Learn from All This? Well, firstly that search is incredibly popular. Through understanding that popularity we come to understand the potential that you need to harness. You should also glean that being among the first titles to appear on results pages is extremely important, and that you need to do all you can to get there. Use link building services and free SEO tools, and get advice from a good search engine optimization agency. Not only will placing highly bring the greatest amount of traffic to your site, but it will lead those who do visit you to think of you as trustworthy. The Article is written by searchengineoptimization.co.uk/Social-Media/ providing Smo and Social Media Services. Visit http://www.searchengineoptimization.co.uk/Social-Media/ for more information on searchengineoptimization.co.uk/Social-Media/Products & Services___________________________Copyright information This article is free for reproduction but must be reproduced in its entirety, including live links & this copyright statement must be included. Visit searchengineoptimization.co.uk/Social-Media/ for more services!
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