Kodak : The sponsor is Olympics Council's supporting role
Association : Using the Olympics to promote lawful rights and interests conferred by enterprises Brand
Sohu: The official website of the construction of the Olympic Games and also will give their users more and more sophisticated network applications
Olympic Games to be held in Beijing, and this, the excitement from time to simply Zan ordinary people. There are numerous sports competitions Billboard Tells us that the Olympic Games is not just athletes, it is also corporate arena.
Learned so far to participate in the International Olympic Committee "TOP" program has 11 companies, respectively Coca-Cola , Kodak, General Electric , Panasonic, Samsung, McDonald's Lenovo, Atos Origin, Manulife Financial, Omega, and VISA. China's Olympic Committee has 10 partners, namely Bank of China, PICC, in oil, Sinopec , China Netcom , China Mobile , Air, Adidas, Johnson And Public Car. There are also Beijing Olympics Sponsors have already signed Erie , UPS, Sohu, Yanjing Beer , Qingdao Beer and Haier Group 6 companies.
List of these sponsors can be seen, was elected to the domestic industry is not without well-known large companies. People tend to believe that participation in the Olympic sponsorship is a "rich Game . "Leaving aside whether this is the essence of things, but we can not deny that, if indeed involved in this cause was given a meaning. As an Olympic sponsor for many years involved in the industry expressed to reporters, sponsors the Olympic Games not able to immediately see the benefits of the money machine, but it is a status or a symbol, is a long-term Investment , Is the corporate brand building.
Why the sponsorship of the Olympic Games is for Kodak, is a "century-old number." An Kaibin Kodak Chief Representative of China told reporters that Mr. founder of the Olympic Games 1896 Organization When the first modern Olympic Games, organizers and the IOC are not sufficient funds. So sponsor from the beginning in 1896 Athens Olympic Games sponsor, but Kodak was the first sponsor. Since the International Olympic Committee launched the "TOP" sponsorship scheme, the Olympics is even more closely with companies to join.
While the Olympics have been over 100 years of service, but Ankai Bin, or that the sponsor supporting the Olympic Games, our role is to always run with the Olympic Games Organizing Committee.
Relative to Kodak, Lenovo was a young participant. Lenovo is the first time, the International Olympic Committee "TOP" program, also became the first Olympic Games "TOP" partners, Chinese enterprises. Olympic sponsorship, Lenovo in China create more than the first, and for the understanding of Olympic sponsorship, they also have unique.
Vice president of Lenovo Group, Lenovo Chinese brand Communicate to the reporter, said General Manager Li Lan, Lenovo's participation in Olympic history, the first is given the responsibility. In 2008, the first time the Olympic Games held in China in order to ensure the world's largest sporting event of success, as from China, the world's leading IT companies, Lenovo has the responsibility and ability to contribute. The success of the modern Olympic Games held need strong IT technology, equipment, security, Lenovo's technology and equipment to provide assistance for this event, Lenovo feel very proud.
Followed the golden opportunity. Li Lan said, "the 2008 Olympics is China's successful economic development, but also Chinese enterprises to the world of opportunity."
How to create wealth business to help the Olympic hand is one thing, to help your business scale new heights with Olympic wind is more concerned about business. In this regard, Kodak An Kaibin that benefit is a broader concept, is not to say Olympic Committee and sponsors will benefit. Kodak can do is to let more people participate in the Olympics, so athletes, spectators ... ... more people will benefit.
Said Li Lan, Lenovo's strategy is the most important elements will be integrated into the daily Olympic promotion.
Sohu in the 2008 Beijing Olympic Games sponsor of Internet content services, the Charles Zhang said, hung up "five rings" logo of the Sohu brand awareness, reputation, authority will get a huge boost. Of course, Sohu, the confronting of, more than just a "name."
Expert Analysis, the 2008 Olympic Games official website construction and maintenance, Network Security , Streaming Media , Search engines, wireless applications, information compression, network technical requirements are very high, this will force the company to increase Sohu in which the input and try, and these high-tech, just the future direction of the network is very consistent, which is tantamount to forcing Sohu to lead the industry.
Charles Zhang told reporters, in order to host a good Olympics, official website, Sohu has set up a special Team Present the first of about 20 technical developers have to battle. Lead the team of Chen Luming that the moon would be like had the United States works through a major technical breakthrough for the whole community a range of science and technology upgrade to the moon and developed many new technology products, has now been become daily necessities, Sohu through the construction of the Olympic Games official website, but also must give their customers more and more sophisticated network applications. I am China Bags Wholesale writer, reports some information about solar fountains pumps , vacuum gages.
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