Now because the home network share is still in the initial stage, the lack of after-sales service, full of market turmoil led to inferior products online,
Cottage
Machine flooding phenomenon has become a home purchase smooth development of network bottlenecks. And the average consumption amount has restricted the size of China's consumer online shopping market bottlenecks.
Guotai Junan recently released a report, the current national household appliances online shop has more than 1000, 2008, purchased all the national grid
Sell
Amounted to approximately 20 billion yuan, and this year is expected to exceed 40 billion yuan. Share this wave through the network, Jingdong Mall, Century electric home appliances such as retail B2C web site reputation gradually ring. With selling prices of these sites than
States United States
,
Suning
Low 10% to 15% advantage, attracting more and more consumers.
"Why house purchase power on behalf of future industry trends, but the short term is impossible to form a physical store selling a huge threat, because there are many congenital lack of online shopping is a short period of time can not be overcome." Recently, home appliances Industry veteran observers Liu Buchen, in the "China Sankei Shimbun" reporter interview.
With the fast development of Internet, information technology,
Electronic
Business as traditional business and the integration of Internet technology product development, security authentication, data encryption, online payment, credit services, continue to make technological breakthroughs in key areas, and to technological innovation as an opportunity to birth of electronic
Business Services
A variety of new models.
Liu Buchen, told reporters that the lack of main features: First, the product category and large chains than the hundreds of thousands of products, consumers can choose the space is small; Second, consumer behavior is not simply the sense of trade behavior, as well as entertainment and leisure in the nature of the store, they can achieve this objective, however, the Internet they can not achieve this purpose; Third, consumers buying electrical appliances, need to try, the store can, Shop no can; Fourth, online sales is a virtual, not physical store as true, will send the goods are not their chosen brand or model? Will there fraud? These uncertainties directly affect the consumer's view on online shopping.
China
Consumers Association
Deputy Secretary-General Wu Gaohan told reporters, caused by Network Appliance purchase of complaints increased rapidly, mainly due to lack of security caused by after-sales service. Particular, online shopping
Small appliances
, Due to various Online Shop is very scattered, and some small, not even after consumers purchase invoice, so very difficult to protect their rights, the failure of the products purchased only lost once.
In fact, with online sales growth is accelerating, many online merchants in the absence of state regulation, most personal Online Shop no business license, and every day there are new shops opening and closure of the shop, so three packs of regulations is difficult to be effectively implemented.
Challenge for the industry's online shopping service appliances, the new seven-day Leader Cho told reporters, in fact, can be described as some "not smooth." "For now, home appliances online shopping service can only achieve the most basic return, warranty and other support. This is because the current network of dealers with the manufacturers into a 'zero-for relations' not to like Gome and Suning strong as status, so manufacturers in the after-sale protection efforts or tend to chain channels, dealers will bargain with the network, not the maximum promised to protect. "Cho said.
According to the latest CNNIC survey data, China's Internet users reached 338 million, ranking first in the world. More than 55 million Internet users interested in online shopping, 25-year-old to 35 year olds to become a major force in home appliances online shopping.
Industry believes that purchasing power at home, consumers pay more attention to brand shopping sites, rather than home appliances brand. Data show that the current situation from the market, 8 percent home network authorized users purchase. The home network in China since 2009, the apparent temperature share market has become a home appliance can not be ignored in the new retail sales channels.
"Online sales need to be further standardized, and this takes time." Liu Buchen, told reporters. I am an expert from China Manufacturers, usually analyzes all kind of industries situation, such as phil ted strollers , double umbrella stroller.
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