The theme of the business community, though not competition, but competition is always accompanied by the notes.
Moreover, it plainly Marketing The competition is also forced out of learning.
Give a simple example demonstrated what:
If you are you the only one rice shop town, then how would you sell rice.
Is simple: sit and wait for people to buy.
But if you are not far-he opened a rice store nag. At this time, how would you sell?
The very beginning the possible use of original instruments: a price war. This entry to the competition in the most primitive stages: confrontation, the life and death, double-play competition, the two sides is the loss of 800 kills since 1000, want to cause each other through coercive means kill, to monopolize the market.
They did not, both sides will make concessions in shadow, to pull out, did not expect both to play Sike, with each side
This time entered the second phase of competition: tolerance, allowing the other side there is competition.
Certainly not at home at this time a home business. Bound to use marketing techniques to sell, that is the way to sell smarter, and means might be something like this: 1) establish block the entrance sign, where rice shop. (Establishing trademark and brand, also known as CIS);
2) hire a few guys, free home delivery (Services Marketing);
3) Aunt employed at several low-cost pick sand (total quality Management To improve product quality);
4) door survey on family size, good records, regular visits (CRM, customer relationship management, database marketing);
5) sell a large package to send a packet (promotion);
6) hooked up with to sell oil and buy a bag of rice donated a keg of oil, a barrel of oil, give a small bag of rice (joint marketing);
7) to send full-time staff responsible for several large factories and school canteens, with procurement staff to establish good relations with the other (big customer marketing);
8) to send rice to the local poverty-stricken family candidates, get media coverage (plus word of mouth marketing, event marketing);
9) on the district's small shop to supply increase Sell Network, uniform distribution supplies (start the distributors and retailers manage )----
But the competition later, the two means that are used with the following day of competition and growing.
Fight both quality and price to kill, fight service, more than Advertisement , Means a promotion and so increasing homogenization, and the town has a number at this stage for several competitors. This time how the competition between the boss and the old horse, rose to a stage: Cooperation Competition. Both sides to resist foreign, to enter into cooperation and competition, collaborative competition stage. The two sides of customer information sharing, complementary, concerted effort to fight for market. The establishment and stability of their dominant position, there is no winner to avoid confrontation, to achieve cooperation among competition.
Thus achieving a win-win system, competition from the increased competition that he and I to our competition with them, that is, a group competition with another group, eventually rose to a chain and a chain of other competition.
Is, as competition intensifies, enterprises alliances to gain greater social resources to quickly realize the value of customers to obtain greater benefits. I am a professional writer from China Crafts Suppliers, which contains a great deal of information about flashing shot glass , advertising coffee mugs, welcome to visit!
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