51 small holiday just passed, China Mobile Read business in Beijing announced an official mobile phone commercial. Within 5 years of investment in more than 50 billion yuan, and will invest 50 million yuan in two years, the unified plan by China Mobile, Zhejiang Mobile mobile phone to read the specific business operations, not only a base in Zhejiang, China now has been great Some provinces and cities of the mobile companies operating as one of devaluation, and listed it as KPI (key performance indicators) assessment objectives. China Mobile general manager of the high data to study "China Mobile pushing mobile reading business, is to play user size advantage and coverage advantages of the traditional publishing industry to create a new reading market." China Mobile launched 3G Custom e-reader, means that the world's largest telecommunications operator formally announced its entry into e-book market.
It is understood that since the beginning of 2009, China Mobile Zhejiang injection of 50 million mobile phones to read base-building, and in September began testing mobile phone business has seen its mobile phone product support has been read 10 brand variety of models. In addition, China Mobile has a grand literature, Founder network, such as 10 Chinese online literature website publishing unit signed an agreement not only guarantee the phone to read the contents of the rich source of further stimulate mobile content providers to participate in reading initiatives. Up to now, China's mobile phone users access to read the business platform has reached 30 million total.
Mobile Internet services, as user awareness on the upgrading of mobile phone users read the acceptance is rising, according to Analysys International Enfodesk industry database, the "China mobile phone user application market research report 2009" survey found that in 2009, Reading has become the mobile phone after the game the most used mobile Internet users mobile application services, users accounting for 58%. Telecom operator China Mobile added a strong reading on mobile phone industry chain development of new impetus for the market. For 2010, forecasts show, China's mobile phone to read the 2010 will reach 200 million active users.
Analysys International analysis in 2010, the Chinese mobile phone market is entering a market correction of reading period, but still maintain a good growth rate. As users of the mobile application knowledge is on the rise, mobile phone users to read as recognition of the higher priority applications, users showed a rising trend of traffic.
For most users, is no stranger to books. According to statistics, in 2009 global e-book market, sales reached 3,957,100 units, of which China reached 611,800 units, accounting for 15.5% of global market share, second only to the U.S. market as the world's second-largest e-book Sell Market. The companies of China Mobile together with the proposed introduction of 3G and 2G e-book download book content functions, perhaps based on optimistic about the reason for this market.
Flow to attract users by exemption
Profit model requires further exploration Read in today's mobile environment, the software has matured, network operators an advantage. Large mobile phone operators do read, the lack of a profit model. The profit model mobile phone no more than two kinds of reading, that is paid to read and Advertisement , Both of which have different degrees of limitations. Paid to read from the point of view, due to the impact of the Internet for free applications, mobile phone users to read relatively high willingness to pay.
Currently, China Mobile users to use mobile phones at this stage, mainly through reading can avoid the killer traffic fees to attract users. In addition, users can also choose to pay a monthly fee. And the introduction of mobile phones to read Business 3 yuan, 5 yuan monthly two ways in which five yuan monthly can read about 50 books. At present, there are 403 mobile handsets pre-installed client reading, including paragraph 91 of TD mobile phones. China Mobile is also the joint six companies showed eight models of TD e-books, including Han Wang 2, Huawei 1, 1, Datang Mobile, Datang Telecom 1, Ming? 1, Founder 1.
This, Mrs Analysys International analyst told "Securities Daily" reporters, said the profit model for mobile reading is relatively clear, but pricing is not too standard. At present, the mobile phone market is still in a culture of reading, the user is not very high awareness of electronic case, China Mobile as the carrier's traditional service through its own to push mobile phones to read e-books, allowing users to feel the benefits. When the user feel the product is worth, they will charge mode authorized operators. However, this does not necessarily make money for free, its late fee will be the source of profits. However, this by March, five yuan fee model may be subject to change, with the different users of the client will be customized according to user needs different charging models.
China Unicom Is watching Or will use the following tactics
The world's largest online book retailer Amazon has announced the contents of the site e-book sales for the first time over the traditional Print Books, selling 9.5 million a day on average e-books, e-book equivalent of 110 per second have been bought. The hot selling e-book e-book reader has also led to the popular. Survey shows that China's e-book reader this year, sales from 80 million units in 2009, jumped to 300 million units, up 20% of the global market. E-book e-book in 2010 called the year, also created a new market and new business models to come. I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as biometrics lock , biometric fingerprint locks.
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