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SEO is an abbreviation of the word - search engine optimization. It can also stand for search engine optimizers. In an age that feeds on "Google search" for almost everything and anything, SEO or search engine optimization has become an integral part of web development or rather web marketing. Due to the constant increase in "netizens" day in and day out, the job of the SEO has now become quite a specialized and a technical one. Basically, SEO is a systematic process undertaken to improve the visibility or the presence of a web site or a specific web page in various search engines namely Google, Yahoo!, Bing etc. The main objective of the search engine optimization is to divert maximum traffic to a web site that has implemented this process. There are various segments that SEO may try to address such as image search, local search, video search or any customized search for almost anything that one wants to publicize or make visible to the public at large. In order to make his work more effective, it is imperative that an SEO knows how the search engines work and the most basic human psychology. An expert SEO is the one who is aware that search engines work unlike humans and that any search engine goes through phases such as crawling, indexing, processing, calculating relevancy, and retrieving. By human psychology, it means that an SEO should be smart enough to actually know what people search and also how they do it. Search engine optimization can range from editing the website content, use of effective and catchy key words, creating Meta tags and external links to adjusting HTML and its related coding. Search engine optimization involves implementing all these or one of these several techniques is because the most basic thing on which search engine relies is the text besides many things on web. Thus, entire process of search engine optimization revolves round one basic principle - to make the websites or web pages more and more search engine-friendly so that when any one tries to search a particular item or product on internet, the specific website related to that product gets the top ranking in the search. This will obviously mean more traffic to the website and more business!
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