1993, the Huang Guangyu and brother Huang Junqin separation, they co-operate for six years
Home Appliances Business. The separation of the brother Huang Junqin start from home appliances to enter the retail industry briefings, and will continue to do home appliance retail Huang Guangyu. At this point, Huang Guangyu the first time produced a large-scale business ideas, taking into account in management, development ideas, the operation mode of power savings.
Huang Guangyu points won dozens of million of cash and the "National America," this brand, he took six years of experience into an active state among the U.S. home appliance retailers. In 1993, when Huang Guangyu has six stores, and because of policy restrictions, these six stores in the U.S. do not call the country. The Business Registration to Beijing as a unit, if Beijing has called "Gome Mall" after the name, you can not have a second. Therefore, Huang Guangyu several other name one is taken from "State House", "Asia and China", "Henderson" and so on. In order to better identify the brand companies to play a better brand effect, Huang Guangyu to start considering how to unify the brand. Later he went to convince the Bureau, just encountered a new policy enacted, almost overnight, Huang Guangyu his subordinates remove them altogether signs six stores, all stores be replaced by the same brand?? Gome.
In the six stores, the biggest store in Beijing before a store, an area of 800 square meters (including office, warehouse, toilet), Gome Huang Guangyu the first time will be based here. According to his own words:
The six stores throughout Beijing forming a radiation ring, formed before the door of a battlefield layout for the center, a network.
However, when the unity of Huang Guangyu to its name "GOME", he did not realize that this is the chain. Then "chain" the word is rarely mentioned, it is not clear "chain" are. Foreign-funded enterprises to enter China was mentioned "chain" and rarely, Carrefour opened in Beijing with only one, but fired six Huang Guangyu. He felt that resources should be integrated, such as advertising, store name, bad publicity is not uniform. And negotiations with suppliers Ye Hao, affect consumers, it is all still a good brand.
1994, the Huang Guangyu Matsushita of Japan, Japan was invited to go visit. Advantage of this opportunity, he studied Japan's home appliance retail industry. When Huang Guangyu studied Japan's largest chain of home appliance business?? Island appliances after that: "So I have this thing called the chain."
The exercise Japan Gome Huang Guangyu further strengthened the determination of the formal chain. Study came back from Japan, Gome Huang Guangyu group immediately organized the senior management regularly to Japan to study and learn the Japanese art of store management, chain management on a deeper understanding.
So-called chain management, is in circulation, the number of stores with the industry a unified its name, symbol of unity and unified mode of operation, unified management tools together to jointly purchase, decentralized sales and a share of scale modern organizational forms and business methods. The essence is to apply modern principles of large-scale production of commercial circulation, in order to achieve greater coordination of operational capability and scale benefits.
Chain management is the modern industrial revolution brought about by rapid economic development of the product, is the product of large-scale socialized production. Chain produced in the United States, and rapid economic growth driven by rapid dissemination. As a modern circulation of new forms of business organization and operation, from which a national and regional restrictions, two from cultural traditions, business practices limit, three from industry, retail formats of the restrictions, so soon spread all over the world, in all areas of qualified local and have had a chain.
Chain core principles: specialization, standardization, simplification, in which "standard" is the biggest characteristic of chain. The so-called standardization is defined as continuous production, sales of goods and set reasonable conditions and to repeated operation of the operating system. "Standardized" in order to simplify the work to store. I am China Crafts Suppliers writer, reports some information about childrens beddings , western bed linens.
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