2008 Beijing Olympic countdown anniversary, with people rising passion for sports, sports marketing company also appears to be rising. More and more Chinese and the Olympic brand appliances hidden opportunities, have the sports marketing as a brand marketing focus. Fates got tied for the Olympic Games can not be brand appliances, walking a fine line on how leveraging the Olympic Games a plus for the brand, is the concern of the industry.
Olympics held in China, for Chinese enterprises, is the unique opportunity of once. The so-called proximity and easier, Chinese enterprises are ideally located to advantage in the use of resources than the foreign enterprise has an unusual advantage. Olympics is a celebration of humanity, major companies with the wind carried the Olympic sports marketing, hopes to portray his own brand of brand-oriented world.
In the appliance industry, with the successful Olympic sponsorship branding pioneer enterprises Samsung, a rising star with Lenovo. In 1990, Samsung is also just a sign close to Sanyo's OEM who, to date, "Samsung's digital world" the world's high-end brands, sports marketing contributed. TOP sponsorship program from the Olympic Games to the people sponsoring sporting events, from the traditional sports sponsorship to the new sports sponsorship, Samsung adhere to the path of its sports marketing, and access to substantial development. Lenovo is the only TOP Beijing Olympics Chinese enterprises, which set up a full-time Olympic committee to design the Olympic torch, torch relay, and science and technology published in Beijing's Olympics are two strategic and technical equipment, IT operations and other ten projects will push the brand to internationalization. Sports marketing is like a marathon, the effect can not be immediate, Lenovo can create brilliant, yet the test of time.
Olympic sponsorship is synonymous with great opportunities, but the "good fortune" is not every business can afford to endure. Olympic sponsors are divided into five levels of concrete, followed by TOP Partner, Beijing 2008 Partners, sponsors, exclusive suppliers and suppliers. Different levels of sponsorship base is 16 million yuan more than the low price, high above the 80 million U.S. dollars, up input is really amazing. Cake before us, how can the truth be condoned? Olympic fates got tied to a number of failed appliance brand is from the periphery, of sports marketing, hoping to piece of cake slice in the Olympic Games.
With the approaching 2008 Olympic Games, whether domestic or foreign home appliance home appliance maker manufacturers, all the sports marketing as a key campaign. For example, TCL joint Chinese women's tennis team, Changhong, China's table tennis team in hand, join the Chinese sailing team Konka, Samsung signed the Chinese gymnastics team, and actively carry out sports marketing, to enhance consumer brand loyalty.
Successful branding through sports marketing, not overnight, but need sustained endurance enterprises, innovative strategies and integration of resources and targeted publicity. Is a logic of contemporary media age, people get information from the media and by the media to locate and report the impact of changes in knowledge, attitudes and even behavior. A survey, 83.2% of respondents concerned about the Olympic Games through the media, reflected by the high proportion of powerful media force in sports marketing and the important role during the show.
With the Beijing Olympic Games sponsors to cooperate, the home electrical appliance brands jumped on the "Olympic Express" shortcut. National home appliance chain Gome reactive giant, launched the country on the U.S. course none other. TOP GOME global partners with Panasonic, Samsung together, and linkage Siemens and Sony, for in-depth cooperation, starting from the August 8 launch of a joint venture co-4S family combination packages. 4S, meaning the four names beginning with S appliances brand. I am a professional writer from China Crafts Suppliers, which contains a great deal of information about mens v neck sweater , womens knitwear, welcome to visit!
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