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You are walking down the sidewalk. As you approach a store, you notice that it has a banner outside. Good outdoor banner stands will immediately capture your attention. Between the time that you see the stand and the time that you reach the storefront, your mind will be focused on that sign. This draws you into the store. Even if it doesn't, it makes an impression on you so that you may check out the store at a future time. This is how you want potential customers to be affected by your own use of outdoor banners and signs. To do that, you have to select the right stands. The first thing to consider when it comes to choosing a good stand is its color. Bolder and brighter colors are going to capture the most attention. Red, yellow and bright blue are very popular banner colors for this reason. However, if there are a lot of people in your area that are already using these colors then you won't stand out just by using them. If that's the case then select another color (or combination of colors) that contrasts with the rest of the crowd. The next thing to consider when choosing outdoor banner stands is the shape of the stand. The most common stand is the sandwich board. This definitely has its place and may be something that you want to use. However, a more unique shape for the stand will get more attention. Signs that are shaped like feathers, raindrops and flags are more attention getting than simple rectangles and squares. It is always necessary to think about size when choosing signage. When it comes to outdoor banner stands, you have to balance a couple of different things. On the one hand, you want the sign to be large enough so that it stands out. On the other hand, you don't want it to be so large that it blocks your entryway or looks out of place. One way to create this balance is to use adjustable height stands. This way, the size of the sign itself can be appropriate for the space but you can raise or lower it to a height that attracts the most attention. Eye-level is always a good height to consider. Yet another thing to take into consideration is the material that the sign is made out of. Since this is going to be placed outside in all different types of weather it is going to need to be made from a material that is durable. Some durable materials are more attention getting than others, though. Think about it; are you most likely to notice a plain wooden sign or a vinyl sign? The other things already discussed here will factor into that, of course. For example, you may notice a red wood sign before a pastel vinyl sign. However, the material can definitely have an impact on how noticeable a sign is. Finally, think about what goes onto the sign itself. The words that you choose, the font that you select, the color of the font and the graphics that are added will all play a role in how attention getting the sign in front of your store is. Outdoor banner stands have a purpose. The purpose is to attract attention to a storefront. Paying attention to the color, shape, size, material and wording of the sign can maximize the amount of attention that is received. That is why it is so important to look carefully at each of these things when ordering signs for outside of your store. Sandy Winslow is a writer on many topics including the advertising industry. A form of advertising that has been around for a very long time and doesn't seem to be going away are outdoor banner stands.
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