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SEO copywriting services can offer a wide range of benefits for your business. With the best writers, you can increase your visibility in the search engines, attract targeted traffic to your website, and convert those visitors into customers. Sounds great, doesn’t it? It is, but the truth is not all SEO copywriters are the same. In fact, some copywriters are inexperienced, unskilled, and overpriced. And if you hire the wrong writers, you’ll end up wasting money on poorly-written copy that doesn’t rank or convert. The good news is that it’s actually pretty easy to identify which SEO copywriting services are best. You just have to ask the right questions and know which answers to look for. Here are some questions to ask and tips to help you choose the right SEO writing services. The first question you should ask is: How long have you been offering SEO writing services? SEO is a specialized style of writing, and it’s much more than just stuffing keywords. You want to look for a writer who has been offering these services for many years as their experience has taught them what works best. You also want to ask the copywriter: Can I see samples of your work? This is incredibly important. As the saying goes, “The proof is in the pudding.” If the SEO writer’s work isn’t up to your standards, you know you need to look elsewhere for these services. But if the work is great and the copywriter captures the style you’re going for, then that writer might be the right fit for your project. It’s also good to ask the copywriter: Do you have any experience in my industry? While it’s not absolutely essential for the copywriter to already know your industry inside and out, it’s certainly helpful to find one who has some experience writing copy for this audience. This will cut down on the time it takes to catch the copywriter up to speed on what you do, who your customers are, etc. You also need to ask the copywriter: Do you work with any of my competitors? If so, that’s a conflict of interest. Think about it. How can you expect a copywriter to give you great SEO copy that ranks well if he’s also writing copy for your competition? You need a copywriter who doesn’t have this conflict of interest and who will do their very best to outperform your competitors. Of course, you also need to know: How long will this project take? While you can’t expect your SEO copywriting services provider to turn around the copy on the same day (good copywriters do have other clients), you do want to make sure you get your copy back in a reasonable amount of time. Try to set a time frame for the project so that you know when you can expect to get the content for your website up and running. And finally, you need to know: How much is this going to cost? First, you should never choose copywriting services for SEO based solely on price. There’s definitely something to be said for “you get what you pay for.” That said, you do have a budget to consider and you want to make sure you’re getting a fair deal on the copy. Don’t be afraid to try to negotiate with the copywriting company. It’s a fairly common and acceptable practice in the industry. If you ask all of these questions, finding the right SEO copywriting services should be very easy. Sandy Winslow is a writer on topics relating to website promotion. Make sure you ask the right questions so you’ll hire the best available SEO copywriting services.
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