Google is pitching Hollywood pay-per-view, which would allow them to rent movies on YouTube in 5 pieces, in accordance with report in the Financial Times . When the service could make to both the primary income online video sites and studies, the question remains whether the service is accepted with consumers.
YouTube Pay-Per-View is not new, was a rental video available on its website since January of this year, when it running from the films presented at the Sundance Film Festival . Up to this point the service has been largely dominated by independent films video rentals from the publishers of niche , such as distributors of anime FUNimation Entertainment and Anime Network or specialist treatments and fitness video Bay View Fitness and Fitness Channel .
YouTube even launched an online shop highlighting some of the content available through the rental function. Now, eight months after the service was launched, YouTube offers a range of shop indie titles, as well as some movies from Lionsgate Films. Although most of the rental cost $1.99 each, some of the newer versions as Kick-Ass , for example cost $3.99.
With consumers flocking to the $9 Netflix subscription service month, as well as the steady decline in DVD sales, studios are looking for new ways to increase sales through VOD and digital sales. Because of the relative profitability of sales VOD at a price of $4.99 or more on the title the studios fell VOD window significantly over the last year, which titles are available much closer to that day-and- date for sale on DVD. They are also more aggressive with sales of electronic equipment, as more titles available via digital platforms such as Amazon Video on Demand and Apple iTunes.
Despite the growing number of movies available for rental, but it is difficult to determine if the store really caught on with consumers. Rent the original YouTube videos Sundance numbers were somewhat disappointing, with the program only generate 1500 hits on the first weekend of these films were made available.
Even after adding Oscar-winner Precious: Based on the novel Push by Sapphire and popular films, such as libraries Reservoir Dogs YouTube has failed to generate great interest in the rent program with the top ten software titles 6200 only generation of streams in the first week of rent store was opened.
While some primary income is no doubt welcome, the early lack of interest in letting the program may mean trouble for the development of pay-per-view initiatives. Despite the massive YouTube as #1 online video site over 40 percent of online video views in the U.S., according to comScore the plant was a difficult time making all this content. After five years, mainly streaming user-generated content, in a place yet to make a profit. That could change in 2010, according to some analysts forecasts YouTube expected to pull in the $1 billion U.S. dollars income this year.
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