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Most online business ideas are good, but are not able to tell it in their communications. The sites or blogs are messy full of everything to everybody. They tell one serious message, the entrepreneur has not succeeded in the planning. When you market your online business ideas to the target group, it is healthy to compare the message with a short TV spot. How much can that tell in a few seconds with the picture, text and the speak. Amazing! Why so few can do that in their online business ideas ? Why the clear promises and the quality content are so important? The framework, where we all market our online business ideas is full of messages, good and bad. The first requirement to a marketing message, whether it is an article, blog post or web page, is an ability to stand out from the crowd. If you compare the information flow with the crowd of people, who would you recognize? The familiar faces of course. 1. You Have To Build Trust. The trust is, what makes the online business ideas valuable. The trust means many things, but maybe the most important is, that the target group, the market, respects you and all what you do. To be able to do that, you must be a good communicator. You have to be able to tell in a few seconds, what is the benefit of your offer. After you have succeeded in that, the next step is to fulfil the promise. If you have promised too much, the customers will lose their trust and that can take for a long time. It takes time to build the trust, but it can be ruined in seconds. 2. It Is All About The Communication. You have two kind of customers, the present ones and the new ones. The old customer is the most valuable to your business, because he has already accepted your online business ideas and wants more. If you have a mailing list, it is wise to segment the customers and to know, what they have bought earlier. 3. Sell Benefits, Not Features. You should be able to write your benefit, or online business idea, into one advertising slogan. In this way you can create a core message, which is easy to use, whenever you will need it. Note, that you have to sell benefits, not features. People are not interested about 12 millimeter drills, but about 12 millimeter holes. 4. A Promise Builds A Brand. A short and clear consumer promise is one of the best brand builders you can imagine. If it is sexy and easy to remember, the better. Actually you have to steal a space from the mind of your target person. That requires a good communication. 5. Respond, What You Have Promised. Try to avoid to promise too much or even to give an image of a too high promise. All communication must be true, but well told. The real actions are, what will determine how well you can succeed. Juhani Tontti, B.Sc., Marketing. The marketing of the online business ideas requires an online business plan and a clear promise to the target group. Visit: online home business
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