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Sooner or later an online business entrepreneur will face a question about the growth. Should he start to expand the business and if yes, what is the wise way to do it? During the thinking process he must think, what are his strengths and weaknesses. The online business has many ways to expand, but not all of them offer equal long term possibilities. Actually you have to think your own skills and wants but also the online business brand image of your name or trademark. 1. Use Old Skills, But Use Them For New Things. It is recommended to have a written online business plan already from the start. This would guide the business into the right path and to guarantee, that the brand image is built correctly. You should always look your online business with the eyes of the target group. i.e. what the average target person would think about it. Later, when you plan to expand the business, it is much easier to create new things, which will utilize the same skills and which will be built on the top of the old results. Actually, all new online businesses should come inside the present brand image by deepening it. 2. Becoming A Boss. When you plan the growth, you will meet relatively quickly the problem of the resources you have in use, which can even stop your planning. However, if you have the skill to plan, you can find workers to execute the plan. They are called the freelancers. Now it is a time to become a boss of an online business operation and to start to plan and to lead an army of the outside freelancers. 3. Benchmark The Masters. The growth is always a risky business. When you find the online business ideas one trick to avoid big errors is the benchmarking technique. Visit the websites of the most successful marketers in your niche and look, what and how they are doing things. Analyze these sites carefully and think, how you could use the ideas in your personal ways. 4. There Are No Limits. The Internet is a huge marketplace, which has no limits, if you think it from the perspective of a small business entrepreneur. The ideal way to grow is the repetition technique, i.e. once you have done something successfully, just repeat the same strategy another time. 5. Accept The Errors. As said the growth has risks and that means that you will fail with some of your new launches. You have to accept this as a part of the strategy. The good thing is, that the failures will teach you a lot. To grow from one business entrepreneur towards the multi business entrepreneurship requires, that you will grow mentally and start to concentrate more on the planning and leading the operations. This means that you have to create a network of the freelancers, which will do the dirty work. Juhani Tontti, B.Sc., Marketing. You want your online business to grow? If yes, concentrate on the leadership of your online home business and use the freelancers. Visit: online business ideas
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