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CBS is the latest buzzword in the world of Indian television. Indian TV has the highest viewer base today, and the best part is that CBS International has come into an agreement with Reliance Broadcast Network, which is a subsidiary of the Reliance Anil Dhirubhai Ambani Group to launch several television channels in India. This is a joint venture which will definitely give viewers various entertainment options in the coming years. This joint venture is likely to operate under the BIG CBS Network umbrella to market and promote different entertainment and niche channels in countries like India, Sri Lanka, Bangladesh, Pakistan, Maldives, and Bhutan. This means Indian TV will actually be more entertaining and fun in the entire Indian sub-continent. Indian TV Channels Potential Explained It is a fact that the Indian TV channels have infinite opportunities, which is the greatest strength for companies investing in the medium. In the coming years, Indian TV intends to capture more than 134 million television households in India alone. Both CBS and Reliance Network are quite confident about the venture that they have initiated, and they expect a fantastic outcome from the same. The combination of CBS with BIG in itself is the biggest venture, because CBS can offer superior content, while BIG has a thorough understanding of the Indian television business and the TV market in India. Together, they hope to do great business and click almost instantly with the audiences in both India and other countries. Entertainment is something that Indian TV channels are famous for and the power of CBS and BIG together will help in enhancing the levels of entertainment dramatically. Indian TV as already seen the inclusion of some heavyweight names such as News Corp, Turner, Disney, and many more, and CBS is probably the last one to join the league. However, as they say, it’s better late than never! CBS has planned to introduce its Indian operations from the last quarter of this year by starting their venture with 3 English language channels that will test the market. Big CBS Prime (GEC), Big CBS Love (women’s channel) and Big CBS Spark (for the youth) are the first 3 channels that will be launched. There are numerous innovative ideas, stories, and dramas that CBS has been focusing on. However, as an initial start up, they will concentrate more on the CBS hit shows abroad such as Hawaii Five-O, Blue Bloods, America’s Next Top Model, and many such popular shows. The local content will be both in English and Hindi, and several other regional channels will be included later on as well. With so many plans being introduced in the Indian TV market and with new Indian TV channels being created under the guidance and supervision of CBS network, entertainment surely seems to be the highest priority of Indian television media today. Experts predict that the success of CBS with BIG is going to be the ultimate name for Indian TV that aims to offer unparallel entertainment and fun. Indian TV will have a brighter and even bigger future in the coming months.
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