Five Important Tips to Remember when Selecting Custom Promotional Calendars to Advertise your Busin

Of course, promotional wall calendars, desk calendars and planners are among the top five most popular business promo items in the world. Calendars and planners are top sellers for a number of reasons.

For one, they are economically priced, making them a very affordable option for even small businesses and charity organizations. Secondly, they are suitable promos for all types of businesses. Third and most importantly, they are highly effective brand marketing tools.

Custom promotional calendars printed with your business name, information and/or logo get considerably more exposure than most other types of business promo items. While an imprinted pen might get placed in a desk or brief case and forgotten about, a majority of people who receive a promotional wall or desk calendar will actually display it.

Of course, they typically get used for a full 12 months, whether they are wall, desk, pocket or planner style. Because they are highly likely to be not just used, but displayed in a prominent place, it means that any accompanying advertising will also be viewed regularly for 12 months of the year. Even if a user isn't conscious of it, he or she is reading the name of your business and registering it on the subconscious on a regular basis. This is the substance of branding.

Therefore when you select a custom promotional calendar for your business or organization, keep these five important tips in mind:

1) Make sure your business logo/information is visible all year-round. In other words, your logo should not appear only on the cover or back-side. Otherwise, it will not be visible once placed on a wall or desk.

Select a customized promotional calendar that allows your business information to show no matter how the pages are flipped. Many promo product sellers accomplish this by printing your logo at the bottom of an elongated back page in a viewing window cut-out for wall calendars

2) Choose as large a print face as you can. The larger font your information is printed in, the more visible it will be. The better it can be seen, the easier it will be for customers to remember you.

3) Always have your business information printed in a dark color. Avoid the temptation to request lighter, brighter colors. They aren't as visible as darker colors, like black, brown and dark blue. (You'll probably find that most promo printers provide printing in black by default.)

4) Use two-color printing for your logo printing. Sometimes this isn't possible, but if two-color printing is available, take advantage of it. Using two complementary colors gives your logo even more eye-catching ability and memory impact. Just remember to avoid lighter colors as already mentioned (such as yellows).

5) Choose a style that suits the majority of your customers/clients. It's important to do everything you can from your end to ensure that your customized promotional calendar which actually get used by the receiver. Therefore, you should think like most of your customers.

Do you cater largely to the regular buying public, like families? If so, a promotional wall calendar would be more likely to get used than a desk calendar. However, a promotional desktop calendar would probably be the perfect choice for businessmen and women.

Applying these five tips to your custom promotional calendar selection will help to ensure maximum usability and visibility.

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