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What happens when your visitor gets to the bottom of your index page? Are you leaving them there hanging with nowhere to go? Do you give them links or options to follow through on to find out more? Or are they left there like you forgot about them? These are crucial questions that every website must ask about its on-site Internet Marketing. Why? Because you could be losing customers and sales like a leaky bucket. The bottoms of our webpages are given too little attention when designing the on-site sales path. Why does that happen? It’s like you’re giving your sales pitch to a hot prospect, but then you suddenly stop and go silent. You leave the prospect there, needing their questions answered or just requiring a little more information before they buy. But you’ve left the room and they’re getting ready to leave, too – on their way to your competitor’s site. By leaving the page bottom incomplete, it’s almost like you have a subconscious wish to lose sales. This is happening on websites all over the Internet – including yours, probably. What should you do? Here are 3 things you can do now to fix that money leak. 3 Keys To Fixing The Holes In Your On-Site Internet Marketing #1 At the very least, give your visitor a Call To Action. Tell them what you want them to do so they move from being a Visitor to becoming a Customer. Tell them in plain, clear language what that action is. For many it’s something like ‘Order Now’ or ‘Contact Us’. It’s amazing how many sites don’t even have this minimal Call To Action on their pages. Of if they do, it's done very timidly or practically hidden away when it should stand out boldly. #2 Give your prospects some links or some way to see more information or related products. Internet Marketing is just like offline marketing in that you don’t stop selling after the 1st attempt. Most buyers or clients need more to go on than the contents of just one page before they’re ready to take the final step into the conversion column. You must give them another avenue to find out more or see other, similar products that might get them should the current one not fulfill their needs. Leaving your visitor with no place to go is a great way to lose them permanently. #3 Give your site visitors a ‘Return to Top’ option. All that requires is a link that takes them to the top of the page they’re on right now. This will put them back where your main menu and information lies. If your internet marketing is optimized correctly, the top of your webpages will have an easy to understand road map to your most important website areas. Do you have that? You can’t count on the reader to make the decision to scroll all the way back up once they reach the page bottom, especially on longer pages. Give them the easy way to do it and make sure that option is easy to see. Remember, your visitor doesn’t know your site like you do. Even a repeat visitor won’t know your layout or navigation very well. Give them the easy-to-understand signposts they need to get on the path to becoming your customer. Internet Marketing isn’t an easy job, but you can make the buying process easier for your visitors. Author Jonathan Cook is an Internet Marketing Expert in Hawaii. Contact us for a No-Obligation Consultation on your Internet Marketing. Any use of this article must contain the above link and credit.
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