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Fourth, the marketing campaign. The establishment of special funds in tourism marketing, and vigorously promote sports tourism products in Yixian County, Yixian County strongly shape the image of sports tourism theme. With the mainstream media, overseas travel, participate in the national sports industry Expo, Take Measures to further develop the tourism market. Since 2007, EU-China Friendship Association, under the Beijing Friendship International Travel Service has organized eight teams of France bicycle tour of Anhui to experience exchange tour in Yixian County, the county provides related services, cordial, very pleasant cooperation. In 2007, "Yi County mountain bike club" after the establishment of the Friends of the mountain bike will be actively involved in networking outside the county, in the promotion and marketing has played a unique role. If the club members to be recommended as the leading rider Yu Xudong (China had only two), in "Paris 2008 Olympics - Beijing Bicycle Trip Dream", led more than 100 overseas riders, ride through 12 countries, 10,004 more than one thousand kilometers, in the May 6, 2008 after the arrival in Xi'an, China added 150 riders, 250 teams could fill volumes of riding all the way embarked on August 8, 2008 victory arrived in Beijing and had a friendly exchange along propaganda, showing the Yixian County, Huangshan City, and even the good image of Chinese people, such activities are Yixian County, the first time in history, China is also the first time in the history of cycling. In 2009 as the Sports Development Co added to the Huangshan Friendship (Yixian County) International Mountain Bike Festival to promote a strong package, the CCTV sports channel for two consecutive years was broadcast on the mountain bike section, which greatly enhance the impact of this event force. Besides, climbing is become more and more popular, Vibram Five Fingers shoes become their favor shoes, there you could scan many styles Vibram Five Fingers Review store.off course, Vibram Five Fingers shoes is the best choice for climing. Although the Yixian County in promoting fitness and culture has made sports tourism with some success. However, with the Yixian County of resources compared to the grade and development conditions, compared with the aspirations of the masses, compared with the domestic and international market demand, only just started, there are many difficulties and problems. We are trying to take specific measures to solve problems, Yibubuxiang goal.
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