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A lot of Hawaii businesses were in panic mode. Big time. Their Google rankings were dropping. Fast. And their SEO wasn’t giving them straight answers. The truth came out eventually, but only after a lot of angry calls and emails. Their SEO, who had a sparkling reputation for ranking results until now, was doing Black Hat optimization and using spamming to get those rankings. Those businesses got burned and there was little they could do to fix it. It was especially bad because Google isn’t too receptive to the argument that ‘My SEO was doing it, not me.’ Those SEO clients got hit hard and there wasn’t much they could do about it. So the question arises – what could they have done BEFORE this happened to prevent the nightmare they were in? What Can You Do To Protect Your Business From Black Hat SEO? Was there anything they could’ve done beforehand to protect their businesses? Was there any way they could’ve identified this Black Hat SEO early on and not hired him from the start? Short Answer: Yes! Here’s how you can easily protect your business from living the nightmare that those businesses did. First, we should make it clear that we can’t tell you how to detect every Black Hat SEO out there. That’s just not possible and it would take a series of articles to fully go into this subject. However, the techniques this Hawaii SEO used could’ve been spotted very easily. And it could’ve been done before those businesses even hired the guy. Like a lot of less honest search engine optimization companies, this man depended on spamming to get rankings. He’d post comments on blogs and forums all over the Web, including in them links to his client’s business in the post. This can bring short-term results, but those links lose their value over time, sometimes all of it after a while. Google doesn’t approve it either. At best, it’s building your SEO house on sand, instead of rock. How To Detect Link Spamming Quickly & Easily If you suspect there’s a problem with your SEO right now, all you have to do is check the backlinks your site has currently. If you’re in the position of checking out an SEO before hiring them, you can check backlinks for some of their current clients. Here’s what you do: 1. Go to a backlink checker like this one: http://www.iwebtool.com/backlink_checker 2. Enter the URL of your site or site of client of SEO you’re considering 3. Check out the sites they have links from. 4. If a lot of them are from blog comments or forum posts, that’s a big Red Flag. Especially if the blog(s) or forums’ subject isn’t related to the subject of your website. You might want to even click thru and check out the link to confirm a possible problem. This isn’t going to catch every bad SEO out there, but it will give you a very valuable way to safeguard your business from many of them. If those Hawaii businesses had done this they could’ve saved themselves a lot of grief. The saddest thing about this case? That SEO is still in business. I feel sorry for his current clients, but I’m sure those short-term rankings look very good right now. They’ll find out soon enough. Don’t let it happen to you. Author Jonathan Cook is an SEO Consultant in Hawaii. Contact us today for a No-Obligation Consultation on your SEO. Any use of this article must contain the above link and credit.
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