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Whether it's a catchy restaurant slogan, a new product slogan or even a political campaign slogan, it's important to know where and how to use your branding catchphrases. Follow these guidelines to make sure you get your money's worth out of those precious few words. TIP ONE: Your marketing slogans should look and read the same whenever possible. Whether you agree with his politics or not, you have to agree Barack Obama used “Change You Can Believe In” very effectively when he ran for President in 2008. Not only was that message hammered home by repeating the same exact slogan over and over again in signage, on the web and on TV, even the way it was visually presented stayed uniform. The font was treated the same way time and time again. McDonald's “i'm lovin' it” follows a similar strategy. It's always presented using the same font with the same lowercase “i” in “i'm” every time. It might make English teachers mad but from a marketing perspective, there's no better way to do a restaurant slogan. They never vary it up and say “I am lovin' it” or “I'm loving it.” They're consistent. That makes the message more effective. Follow their lead to get effective marketing slogans, memorable advertising taglines and persuasive business catchphrases. TIP TWO: Don't Force It. A great line will catch on naturally. So once you get your marketing slogan, you don't want to jam it down everyone's throat. If using your line in a print ad, it's okay to incorporate it tastefully where you display your logo. Or it might even serve as your ad headline. But don't have it appear in both places. Overusing your slogan comes can often appear desperate and it waters down the impact of seeing it delivered once, at the perfect time in every advertising message you put forth. Also, while it's great that you've condensed your entire company's reason for existence into a few carefully crafted words, don't think that simply stating your slogan will replace telling the whole story. If you're thinking, “Let's scrap the 'About Us' page on the website and just put our famous line in there,” you're going to leave a lot of people in the dark. That business tagline is a critical part of your message but not the entire message. TIP THREE: A great line on Monday is still a great line on Friday! In many ways, this is the opposite of tip two. In the short attention span world we live in, there's a tendency to lose focus rather quickly. Don't get bored with a line that is still getting noticed. You look at your marketing slogan every day in multiple places but chances are nearly everyone else is seeing it far less often. Advertising slogans often still have lots of juice left in them even when the companies associated with their own catchy company slogans have lost interest. Stay the course. A truly great line can have a shelf life that's decades long. Whether you're using a slogan generator contest site like SloganSlingers.com or coming up with the line yourself, once you get a slogan, put it to good use. Along with logos, the role of memorable marketing slogans can't be understated. So choose your words wisely and reap the rewards from every last letter. Find Marketing slogan and Advertising slogans related information at www.sloganslingers.com
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