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Most every company owner seeks to invest in some type of tangible business giveaway at one time or another. In fact, many companies make the distribution of business giveaways an integral and ongoing part of their advertising efforts. Promotional calendars are one of the top five most frequently purchased business giveaways, with very good reason. Any business wanting to invest in a business giveaway should consider purchasing promotional calendars at least once in the lifetime of the business. In fact, promotional holiday calendars, mailed or handed out in November and December are highly effective advertising tools. If you're a business owner, chances are good that you already know the value of investing in business giveaways. Business giveaways are a crucial part of branding your business, no matter what kind of business it is. Handing out free products imprinted with your name and info keeps your name in the forefronts of your customers' minds. When it comes to choosing what kind of business giveaway to use, owners and managers need to determine what kind of handout will have the biggest impact for amount of money invested. In other words, a company need not have an exorbitant advertising budget in order for its business giveaways to have maximum impact on those who receive them. Many items, in fact, can be purchased very inexpensively. Some of these items, though inexpensive, stand to make an even greater branding impact on the receiver than more costly business giveaways. Promotional calendars are one such type of handout. Tight budgets need not be a deterrent to branding power. Promotional holiday calendars make powerful advertising tools for three simple reasons: 1) Everyone can relate to and use one: You'd be hard pressed to find one household in North America that does not use a calendar. In fact, many homes have several. They are practical, useful, and not very likely to be rejected by a receiver. In fact, if you time the mail-out/handout of your promotional holiday calendars just right, yours may become a household's main calendar. 2) 365 days-per-year advertising: Other types of advertising, such as newspaper ads or email-outs, only have the potential to reach your customers on the day the ad appears in print or is delivered to the customer. A promotional calendar, on the other hand, displays your advertising information every day of the year. Plus, a promotional calendar is likely to be displayed in a high-traffic, visible location within a home. This increases the likelihood that it will be seen by everyone in the household on a regular, perhaps daily basis. 3) Economic value: As already mentioned, promotional holiday calendars can be purchased quite inexpensively. Many styles begin between one and two dollars per calendar, and a vast number of styles and designs can be purchased for less than three dollars apiece, including printing of your information. Considering that your business name and information will be prominently displayed for 365 days or more, this translates to mere pennies per day for high-impact advertising. No other kind of advertising can boast similar "bang for your buck." Your promotional holiday calendars will have the most impact when mailed or handed out at the right time of year. Preferably, they shouldn't be distributed before October. Distributing them too far in advance of the New Year increases the likelihood that the calendar will be put aside and forgotten about, and thus never displayed at all. It's also critical not to wait too long. November to mid-December helps to increase the chances that your promotional holiday calendar won't get misplaced. If you can catch your customers before they've gone out and purchased a calendar from a retailer, they may not end up buying one at all and using yours instead. Your goal when purchasing and distributing promotional holiday calendars is to time delivery so that your calendar is the one that becomes that household's main calendar.
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