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Cold Calling your Way to Hot New Leads by Belinda Summers
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Cold Calling your Way to Hot New Leads |
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Business
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Don't talk cold calling lightly. It's a very hard thing to do, even for professional telemarketers. It takes a huge amount of courage just to pick up the phone and dial a number and talk to complete strangers whom they would try to persuade to purchase one or many of the products or services available for their clients. So in order to turn cold calls and get as many possible sales leads that they can count in a day, it would require them huge amount of confidence, skill, and being somewhat thick-faced as well. Even though customers would answer the call with as much respect as they can muster, telemarketers face a huge wall of objections and rejections that in any moment can fall upon them like a big stack of bricks. Even experienced sales people have difficulty starting up a cold call, what more would a start up entrepreneur feel to pick up the phone and dial a completely unknown number for the very first time. But if you can't face any type of rejection and absolutely fears it then don't even try to get into the cold calling business. As a telemarketer, you should give your leads the right reasons in order for them to be able to purchase your product. Here are some tips to get you started into a lead generating machine and get those sales coming in. 1. Know Your Target Market Most businesses today would just aggressively start selling their products and services without even knowing who their target leads are. This would lead to a business to eventually close down because this is like a soldier going into a war with all the knowledge on how to fight but has no bullets equipped to his gun. Businessmen who think that this is wrong and waste of time and money would ultimately lose the business due to lack of knowledge on his target markets. 2. Do a Bit of Research Before the Call Agents who know about the person or company that they will be calling will have more chances of generating those leads and qualifying them rather than hearing the dreaded phrase “Not interested.” If you would research about the business that you would be calling, then you already have a partial knowledge on what they need so that you can address your call with more ease. 3. Get a Good Script and Apply It to Your Calls Let's face it, you can't just start calling people and try to tell them that they need the product you are selling just like that. You need to have a good script in order to sound good and be professional at the same time so that your leads would know that they would be talking to the right person who can cater to their business needs. With a script, you can also practice by yourself or with a friend in order to point out key statements and choose words that needed to be changed. In time, you will be able to rake in customers with the script that and you can even persuade the most negative of all leads. Also with as good script, you can counter any objection that your potential prospect will throw at you. Even with the right tools and experience, cold calling agents would always find the task of talking to their prospects very difficult and horrifying. In order to make a successful cold call, you as a telemarketer should be focused on your calls and make sure that your potential leads are at that point where they are ready to buy. Belinda Summers works as a professional consultant. She helps businesses increase their revenue by lead generation and appointment setting services through telemarketing. To know more about this visit: http://www.callboxinc.com/
Related Articles -
cold calling, telemarketers, professional telemarketer,
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