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From the hands of his father in 1993 took a little more than 30 Pen Factory, to now become the largest production base document class, document the country's total export market of 16.7% to 1.5 billion in sales strength of pride ranks first in the same industry, business size is the second of three times, Qiu Zhiming led Beifa in 10 years to reach the other reach for a high degree of domestic pencil companies to complete at least 20 years of foreign counterparts to achieve. In his description of this process, the press came to realize that two great forces: One is the core business entrepreneurship; Second, innovation as the core of the winning strategy. Start to the second venture from trade Qiu Zhiming the Beifa 10-year-history into four periods: First Industrial development, trade-oriented period (1994? 1996). Early days Beifa only 30 people, registered capital of 180,000 U.S. dollars, as with all private entrepreneurs, Qiu Zhiming was only his or her own sensitivity and spirit of daring and courage in action, "after the concept of prior practice." In production, the domestic enterprises are workshops have the original pencil, using established machine, small die, low grade of products, a single structure. Qiu Zhiming was first proposed in Beifa "large-scale production of small products, small commodity market" philosophy and "fast food" type of service, using the Beilun district of Ningbo, where is the advantage of the country town of Mold, many local small and medium organizations to orders leading to products as a link, established a flexible production base to meet customer needs. But other small businesses is different is that Qiu Zhiming not content with, for what was one of the production and processing business. His eyes on the pattern in the international market, and think of How to Build a competitive advantage to identify long-term development of space enterprise. Therefore, he focused on entrepreneurial trade. At this point, the world is in a mature and low-grade pen industry towards standardization phase. Companies from the reality competition decisively chose not fully in the international market, chosen the weak links in simple pen industry to take full penetration of the tactical and flexible management mechanism for marketing and incentives to fully linked, to achieve cost advantages minimum cost to achieve the greatest results, quickly filled the space industry. In 1996, when, as a pen manufacturing industry rising star, Tony made the exports reached 26 million U.S. dollars, exceeding the company was listed on Shanghai 4 pens total exports. As a private enterprise, Beifa achievement should be great, but Qiu Zhiming clear to see: the use of social resources in a way that commissioned the production of product quality can not control, is not conducive to long-term sustainable development of enterprises should set up their own Industrial! Beifa entered a second phase of development?? Industrial development stage (1997? 1999). The stage was set up Ningbo Beifa Pen Engineering Technology Center, is the only industry-wide research center, a pencil. "At that time, Beilun District, approval of time, everybody can not understand how to do pen and take high-tech sector, after I have repeatedly explained that only barely passed," Qiu Zhiming, said, "With the research center after Beifa Besides the good sample processing outside the research could produce their own products. "surprise after the research center within three years Lianshengsanji, 2000, a provincial-level engineering technology centers and provincial enterprise technology centers, are now reporting level enterprise technical centers. Internal product and process is also different according to a press pen to paper factory was established, special pen factory, special arts and crafts factory Gel pen Plant, fine pen factory, valves pen factory, plastic injection factory, gift pen factory, domestic factories, packing plants, mold factory, science and technology experiment factory Ball point pen Companies, small press machinery, printing plants in 18 professional factories. Innovative product design style and rich product range to attract the attention of national consumer, brought a substantial increase in trade. According to statistics by the end of 1999, exports of shell hair close to 40 million U.S. dollars. This figure has been far from doing processing trade can be achieved. Beifa idea of industry once again to peer behind them, made for the further development of shell lay a solid foundation. Third adjustment (2000? 2002). This is a step, but many private enterprises in a "shortcomings", most entrepreneurs choose to maintain the status quo, because the choice of a comprehensive reform of high risk. This is when you need leadership to continue business, the company bigger and stronger "entrepreneurial spirit" in the final analysis is the boldness of the problem; the other hand, is a leading business out of the whitewater rapids or waves after being engulfed in the fighting, the lofty aspirations of leadership, an open mind, a solid style and sound of steps, work together to meet the needs of employees. "Tony made this period are very complacent," Qiu always remember: "Although the mood for this proposed 'aside your traditional moves school peers', 'outside the model within the pursuers' and other slogans, but not very effective . "In addition, Qiu Zhiming acutely aware of enterprises have been in deep crisis: the gradual growth of enterprises, but the core business management or a few people before, research personnel, management personnel, strategic development and human resources versatile personnel shortages, not to mention What is "professional management"; before contracting company has been using a simple system, which has led to short-sighted, short-term commitment of a lot, is not conducive to long-term development of enterprises and bigger and stronger. Qiu Zhiming chosen reform. He began to carry out in the group "brainstorming" type of propaganda, "brainwashing, sometimes more than 2 points to the middle of the night." Persist for several months found a person on their own strength of unsustainable this large and complex projects around the country began looking for "airborne." "It was introduced more than 20 personnel did not retain the last one," General Chiu said, "I think no modern enterprise management personnel at the existing space, and we do not even have written something, all the management are in the mind." Final , Qiu Zhiming with the last resort?? please contact the company, has the United States, Hangzhou, Beijing, three companies settled in and spent more than 700 million yuan, has little effect and did not establish a workable internal systems. "But at least I learned a lot of routine," said Qiu Zhiming, "and employees of thinking must change in management philosophy began to spread, horizontal communication and collaboration can have." 2002 Beifa completed the adjustment, re-combinations on the market, according to Ye Tai configure the marketing, production, and rely on from the previous Fair in the form of passive to active marketing, marketing, especially for the mainstream market, the marketing professional are beginning to determine their own goals, initiate contact. Another We are high quality suppliers, our products such as China Tool Chest , Tool Cart for oversee buyer. To know more, please visits Chest & Cabinet.
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