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Appliance manufacturers have done their best Olympic marketing strategy analysis - Samsung Electron by sgbvdf asga
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Appliance manufacturers have done their best Olympic marketing strategy analysis - Samsung Electron by SGBVDF ASGA
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| Article Posted: 12/05/2010 |
| Article Views: 81 |
| Articles Written: 2044 - MORE ARTICLES FROM THIS AUTHOR |
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Appliance manufacturers have done their best Olympic marketing strategy analysis - Samsung Electron |
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Business,Business News,Business Opportunities
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< BR> as a global sports event, Beijing 2008
Olympics
Will not only enhance China's international status and image of the grand sports event, for enterprises, is also a unique marketing opportunity and a huge spread of the stage. So, what is what Olympic marketing? Olympic Games to
Home Appliances
Manufacturers the opportunity to bring the kind of development? At present, the major appliance manufacturers to take the Olympic marketing strategy then?
<BR> (A) of the Olympic marketing
<BR> 1, define
<BR> Olympic marketing is the use of the Olympic Games as a carrier to promote company's products and brand marketing campaign, is the combination of products and sports, the sports culture and the integration of brand culture to form a strategy unique corporate culture.
<BR> Business investment around the Olympic Games sponsorship fee in addition to taking a series of related marketing activities, from the public, culture, hot topics from different angles, using advertising, promotions, events and other means to strive for a certain time and space to form communication between the climax of a brand, produce a sensational effect of all within the context of the Olympic marketing.
<BR> 2, the rise of
<BR> 1980, the Juan Antonio Samaranch was elected as the new chairman, began to emphasize the development of marketing, the importance of the Olympic movement. International Olympic Committee began a series of marketing to develop policies and programs, not only made the IOC and the host country are profitable, but also to participate in the Olympic sponsors have tasted the sweetness.
<BR> In the 1984 Los Angeles Olympics, Ueberroth creative business genius will closely integrated Olympic and business to make these Games the "first money-making Olympics." Since then, more and more people began to discover and economic benefits the Olympics.
<BR> 3, form
<BR> Olympic marketing a variety of ways, the common form were added to the Olympic sponsorship program, the Olympic title, making the Olympic advertising, introduction of the Olympic Games, please Olympics celebrity endorsements, sponsorship of the Olympic audience, organizing the activities associated with the Olympics and so on.
<BR> 4, Classic Case
<BR> Korea
Samsung
E can be described as a model of the Olympic marketing, sponsorship of the Olympic Games by Samsung has taken the first step in the brand to the world. Samsung Electronics to become Olympic sponsor for 20 years, Samsung Electronics is precisely the rise worldwide, and the rapid development of 20 years. Can be said that the history of Olympic sponsorship Samsung Electronics, Samsung Electronics is the history of the development.
<BR> 1988 The Seoul Olympic Games, Samsung Electronics will focus on the Olympic marketing
Mobile
On, with great success. Anycall Samsung Group agreed that the success in the global field, 80% of the help comes from the group identity and the Olympic Games sponsorship marketing. 10 years later, formally replaced by Samsung
Motorola
Nagano Winter Olympic Games as a top sponsor. At that time, Samsung Anycall mobile phones accounted for annual sales volume of 2.7% global market share, ranking ninth; 5 years, Anycall mobile phone won 12% of global market share, ranking third in the U.S. market, sales grew 311%. Salt Lake City 2002 Winter Olympic Games, Samsung's brand preference only after the Olympic Games from Sydney, up 52.6 percentage points to 72 percentage points. To the second quarter of 2007 Samsung has become the second largest mobile phone maker.
<BR> Samsung, the key to success is to choose one of the Olympic marketing, and will focus on the mobile phone business. In addition, Samsung to Olympic marketing as a long-term project, not the Olympic marketing directly linked with the sales, and continued sales growth in value. April 2007, Samsung re-signed with the International Olympic Committee's top Olympic sponsors renew the contract, the top qualification will continue to sponsor the 2016 Olympics.
<BR> (B) of the Olympic Games bring marketing opportunities for the home appliance business
<BR> 1, why is the marketing opportunity for the Olympic Games
<BR> Why certain power companies worldwide are striving to become Olympic sponsors, non-sponsor companies also focus on launching a number of Olympic-related marketing activities? This is because in a short time the Olympic Games can enhance the brand image and corporate reputation, improving product sales, and even make a business from the domestic to the international.
<BR> I am a professional writer from China Toys Suppliers, which contains a great deal of information about tylosin , fluoxetine hcl, welcome to visit!
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