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Two articles in Marketing Week in the last couple of weeks can have left nobody in doubt about the importance of employee communications and engagement when it comes to promoting brands."Learning to love the brand you work for" by Morag Cuddeford Jones was a timely reminder that people really do matter most in a successful company. She cites Virgin; Sir Richard Branson’s decades-old policy of putting employees first (before customers and shareholders) for successful brand engagement has certainly worked for him. It’s a principle that employee communications experts EMS endorses. Managing Director Keith Austin comments: "Branson’s principle set out all those years ago holds true today - at EMS we are seeing a marked rise in demand for internal communications roadshows from global companies. They recognise that selling the brand to your staff first, through face-to-face marketing, is the key to success with customers." Take Sky’s HD roadshow exhibitions campaign to its workforce, it gave them first-hand experience of the technology in action and was a huge success - reaching 70% of the workforce (more than 10,000 employees) with minimum downtime in the working day. Employees’ enthusiasm for HD helped boost 2010’s high demand for the product - and profits for Sky. Any lingering doubts over the importance of effective employees engagement, and internal communications within a company, must be dispelled by the second article "Are you making the most from your employees’ attitudes?" David Stocks, executive creative director at SAS, reminds us of Gallup research which found that companies with high employee engagement financially outperform those without it - by 300%. Ref: EMS-HS-021210
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Internal Communications, External Communications, Roadshow Exhibitions,
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