Foreign plate in the country ever lowering the price for his victory to win back the short-lived, but then they will have to face a dilemma of choice?? Is to maintain the prices have gone down the price system, or maintaining a premium brand? Increasingly centralized in the global home appliance production today, foreign brands in China are facing the embarrassment of the brand hollow?? New product development is too rigid and can not keep up pace of domestic enterprises, the lack of production scale, by the Chinese enterprises OEM, the product at a relative disadvantage. In order to save the rapidly declining market share, was forced to take melee attack, but virtually reveal their true value, and high single-product margins. Series of price cuts in the turn of the year amid diving, foreign brands will undoubtedly reveal the hollow of problems.
Products made in China, brand marginalized
In the CRT era, household electrical appliance enterprises in China after years of struggling, finally established dominance in the industry, Voice: From the technical strength to the supporting industries, to manufacturing scale, both to maintain the advantage.
Into the flat of the times, it is generally worried about the domestic brands have a panel of resources will be suppressed by foreign brands, but not real commitment and imagination to market, just the opposite. China's flat panel business winning in the domestic market Bacheng flat share, taking the LCD market share of the top eight, a strong central market. "In fact, the market is basically flat on foreign investment made in China!" A senior home appliance industry experts said that as the machine up to 32% import tariff, the market for all foreign brands are not pure "imported", but China's factory which produced the "Chinese goods overseas signing." Foreign-funded enterprises or joint-venture factories in China, or asked people to OEM, and exports from China to other parts of the world sales. Suzhou Samsung, Matsushita Shanghai, Shanghai Sharp, Toshiba and other companies in Dalian, is a joint venture established in China.
Data show that since the 20th century until the late 90's, the global TV industry center of China began to shift. At present, China has replaced Japan as the world's largest color TV production base. The world's 160 million TV sets annually, some 80 million units made in China. In the face of strong Chinese brands, foreign brands have in China's implementation of local procurement, local production, and even local sales. Domestic brand and foreign brands of product quality and technological level are getting closer and closer.
Lose monopoly, and face new challenges
In the CRT era, Japanese and Korean technology companies known for Zeng Yi. But the times into the flat, once the dominant new enterprises have started to face new challenges.
In fact, the law of development of flat panel TVs with similar IT industry is open and standardized architecture, core components have been standardized. At present, the global flat-panel TVs used in the digital chip and technology platform technology providers mainly from Europe and the United States, including the current market chip suppliers, mainly ST (ST Microelectronics), TRIDENT, GENESIS, PIXELWORKS, TI, ATI, BROADCOM few. GENESIS, TRIDENT, PIXELWORKS occupy the majority of graphics chips, STMicroelectronics set-top box chip market in the area, occupying more than 70% of global share. Therefore, the Japanese and Korean enterprises to set up a complete industrial chain in order to maintain a competitive advantage relative monopoly model is broken, the times being pulled in the flat with a starting line to start again.
Foreign brands had hoped that the resources monopolized by the panel to establish competitive advantage, strong investment, and continue to expand. But the more competitive the rapid rise of Taiwan's enterprises, making the assets of these enterprises rapidly into enormous pressure on the screen. On the one hand can not be completely self-sufficient production capacity, Taiwanese companies still need to purchase; the other hand, have their own panel factories face tremendous risk of the price drop, falling profits, survival treading on thin ice. Known to people in the industry is the fact that, due to Samsung after casting their 5 generation line, skip lines 6 generations 7 generations straight, they use 32-inch and 37-inch LCD screen is basically dependent on outsourcing. The account of Sharp LCD dominance, is also facing a capacity planning problem that requires a purchase panels from Taiwan. The authority of the market statistics show that Taiwan's production of LCD panels supply more than half of the world, Chinese companies and foreign brands of purchasing more or less evenly divided.
Radical conservative foreign gentleman coyotes PK
Flat time and technological progress, the industry Zeng Yi continue to use the IT industry for many years, "Moore's Law" to describe the replacement of flat products.
In the new competitive opportunities, the Chinese enterprises to adopt an aggressive development strategy, speed up the application of the latest technology solutions, increasing new product development efforts. To Konka, TCL, Haixin, Changhong, represented a strong business sector have set up a separate plate, operating a global business and focus on developing overseas markets, highlight the scale advantages. The foreign brands in the applications of new technologies is relatively conservative, single-technology solutions, products and updating of the slow, flat in the ever-changing era seems to have been cumbersome. I am an expert from China Bags Wholesale, usually analyzes all kind of industries situation, such as indoor barbeque grill , infrared burners.
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