Home appliances to the countryside From pilot to full implementation of the policy has been in rural areas
Home Appliances Market, this piece has been neglected "fertile soil" finally opening up in front of many household electrical appliance enterprises. Degree from the preferential policies to the market reaction heat, the fruit of home appliances to the countryside do not have to "Going down" the production, distribution companies were disappointed. As the home appliances to the countryside in depth, household appliances emphasis on the rural market of rapidly rising, but the "countryside" in the rural market, companies are able to "have to go under, bar is maintained," the market by deep plowing greater economic and social benefits, but also "Going down" household electrical appliance enterprises "In and Out."
Many farmers are reflected, home appliances to the countryside to reduce the burden of household appliances to buy, so that they can play a more advanced consumer electronics, but still some "little uncomfortable." Such as the time of purchase, on a trip to town
Sell Points are far away from traffic inconvenience down hard several times to pick the product satisfied, then bumps all the way home has been difficult to transport. During use, the lack of home appliances to use common sense, combined with instability in the rural circuit, objective factors such as environmental humidity, but also cause electrical easy out "small problems." Since living in dispersed rural areas, home appliances business
Service The same point and point of sale, most located in the district level, extending up to the big towns and cities supporting the lack of repair business, zero
Fitting Vendors. , Of course, the current farmers to buy "Going down" procedures for household appliances are becoming more convenient, simple, subsidies faster and faster, more complete appliance type, the implementation of regional also has covered. In this case, enterprises, and competition between brands become more intense. It can be said, the channel construction and
Service System problem is not solved, is bound to the road in the formation of home appliances to the countryside "blocking." Therefore, how to breed for characteristics of the rural market stability, wide and smooth channels and service system for products and rural consumers "close contact", has become a household electrical appliance enterprises key to winning the competition.
Say that the sales and service of "Passepartout" constitutes a household electrical appliance enterprises external competitiveness, then the product itself is the decision of the merits of household appliances enterprises the possibility of the rural market, "root" of the intrinsic competitiveness.
Should be said that bringing home appliances company in the development of rural markets for personalized products, has made a lot of useful attempt. Anti-mouse, moisture, extension cord, wide voltage ... ... products from the functional to achieve the full details of all individuality, formed a lot of unique products home appliances to the countryside.
Home appliances to the countryside is essentially to reduce the gap between urban and rural areas, so that more and better goods more quickly into the rural market, improve the urban-rural dual structure in the consumption of the "gap." In fact, with the rural economic and social development and improve the income of farmers, rural consumers on product quality requirements, brand awareness has been greatly enhanced and are a number of rural consumers with strong purchasing power of the group, paying attention to prices, based on such factors as durability, their large size, large capacity, comfort,
Energy Environmental protection
, Human design, stylish and so-called "high end" appliances have also become increasingly interested in the characteristics, consumption began to show signs of escalating. How to take advantage of these subtle "signals" to adapt to changes in the rural market, introduction of more high value-added, high quality and poor quality appliances, household electrical appliance enterprises may seize the rural market, "the forefront" of the tips one. I am an expert from Components Electronic suppliers, usually analyzes all kind of industries situation, such as plastic scrap buyers , rolodex cards.
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