After the whole transfer times : value-added services business and deepen peer
---- An interview with Dean Huang Sheng China advertising
After 20 years of construction and development, China Cable television Network as a national important information infrastructure, has become the world's largest cable television network users. In early 2008, the state issued an "encouraging Digital TV Development of industrial policy ", specifically the digital TV industry, strategic positioning, objectives, tasks and optimizing the investment and financing environment-related policy support. For the broadcasting industry, the most important policy is to clear the cable television network in the future " Triple play "The status, but also for the overall conversion of digital cable clear direction.
Advertising Communication University of China, Dean Huang Sheng China
Cable Digital TV switch like gangbusters the whole
In accordance with the Chinese SARFT Established in 2015 shut down analog television broadcasting program, the Chinese digital TV rapidly advancing, the overall conversion digital TV users in China has become the most important mode of development, China's overall conversion to digital TV now achieved a breakthrough.
Transferred from the cable the whole development process of view, "and it is to try, Qingdao is a breakthrough, Hangzhou is the show." Huang Yuanzhang digital cable TV in the introduction the development of the overall conversion process, concluded. From Suzhou STB Sales to Qingdao "overall conversion", the launch of four platforms, the development of the local cable network from the bits and pieces to become films, according to the latest statistics show that the entire Transfer Cable Digital TV has reached 35 million, breaking the end of 4000 million are said to be a conservative forecast.
Present, there are Qingdao, Hangzhou, Shenzhen, Dalian, Foshan, Taiyuan, Nanjing, Nanning, Yinchuan City to complete the overall urban cable television digital conversion, there are a number of cities and regions are vigorously promoting the process, National cable digital TV users has reached 35 million. Cable Digital TV has been the community and the broad masses of the people generally welcomed the digital conversion is from the point of the overall development of the area, from cities to the cities of the pilot roll out, showing a good momentum of rapid development.
Value-added services to protect the whole turn of the times
Present, China has entered the consumer to upgrade to speed up the development phase, digital TV will meet the residents of higher consumer demand for television entertainment, Pay TV , Value-added high-definition cable TV business will have good market prospects. Can be estimated, the next three years the number of digital TV users will be three times the annual rate of growth, the final, China's digital cable subscribers will be more than the size of the Internet. The rapid development of the industry, value-added business on the agenda will become the focus of most attention in 2008.
The entire transfer process in the value-added services, for the ordinary people who only pay attention to whether the analog signal of the times more than the benefits, or whether a greater burden. The network operators throughout this process should pay attention to it? Huangyuan Chang pointed out in his speech: "should pay attention to two issues: first, adequate publicity should be more clear to the entire transfer of basic charge and open to the people of capital investment, explain the reasons for not fully free is free on the Internet construction and future development of negative, should be charges. Second, services in place, the number of services, how to receive the cost of services to avoid aliasing. "In sum, the whole transfer is not a problem, after the whole transfer is how to develop value-added services key.
This not only shows that are broadcast in a positive and open attitude to speed up its development of the whole transfer, but also that it is through the promotion of digital cable TV and mobile multimedia Radio and TV Development, build their own full-service operation system.
Value-added business is more than one kind of product integration, both in content platform architecture, and is presented in the terminal building, or on the user's overall management system built on. This framework requires that the entire transfer process for the integration of different transmission media platform, to move closer to the Internet, to the IP network side, the approach to online video to reach a converged platform, achieve a kind of time and space across. I am a professional writer from China Crafts Suppliers, which contains a great deal of information about dvd combo recorders , boombox cd player, welcome to visit!
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