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Introduction: Energy term, the Chinese consumers have been far from 56 years ago, so fresh and seductive, because now that the Chinese home appliance industry, the so-called "energy-saving appliances," is already widespread and almost none of the appliances do not flaunt their own " energy-saving "miraculous, all is a" new energy "," energy-saving selling point, "and it allows consumers dizzy. "Energy speculation" has been listed in many household appliances enterprises as a new main weapon. For many energy-saving products, after the experience of practicing in many of today's consumers are increasingly aware of the existing market, the so-called "energy saving" products, true colors, nature, the concept of consumer spending also a lot of reason. In the last of "goods market" heavy paper "appliance" 1-watt Plan "to consumers what? "In an article on the home appliance industry is discussed in detail about the implementation of" 1-watt Plan "of the pros and cons, but this program as just the problem of standby power for home appliance standards adopted for the now popular" energy-saving appliances, "but the conditioning effect without the slightest . The face of a chaotic household appliances "energy saving" the market, many good and bad companies, "energy efficiency standards," the Chinese home appliance energy market go from here then? This topic, the articles "shamisen Liaozhai" invited the Need for Strategic Communication and the senior adviser Ludan Lan "consumer electronics market," Yu Beauty Editor of joint. Energy-saving appliances, low audience awareness Moderator: Today, energy has become a kind which promote and encourage new ideas, in which promotion and stimulated thought, the Chinese energy market is increasingly prosperous. The most obvious is that energy-saving lamps such as the everyday needs of small energy-saving products have been accepted by the people by the consumers. Ludan Lan: Yes. Now the traditional incandescent lamp market share is gradually reducing, energy saving lamp market space can be seen, but on the other hand, we have seen, energy-saving appliances has been refused by customers of a thousand miles away, this phenomenon is particularly necessary caused us to think deeply. Yu beauty: Perhaps we all know, consumers chose to phase out traditional energy-saving lamps and incandescent bulbs, their most important reason is indeed energy-saving lamp energy saving effect. Now the concept that energy saving appliances labeled its energy saving effect is not obvious, or the initial investment cost of these energy-saving products more seriously affected consumer choice. Moderator: energy saving effect of energy-saving appliances why not expressed clearly? Ludan Lan: This is for two main reasons: First, as part of the household electrical appliance enterprises false propaganda, the concept speculation. Today, the concept of Chinese household appliance market flooded with a lot of vague and the conception of the scarcity of new selling point for the appliance, as the consumer's limited ability to identify the industry department in charge of lack of management oversight, leading to rampant speculation in these markets the concept of household appliances enterprises; Second, household electrical appliance enterprises energy-saving technology is not in place. Chinese home appliance energy-saving technologies for energy saving in developed countries the level is still relatively backward, do not rule out some domestic appliance business is also quite advanced energy-saving technologies, but most enterprise products, energy-saving technology to the effect of only minimal, so energy saving note also only vague, the product called for "energy saving", but also understandable, energy-saving phenomenon similar to this list goes on. Moderator: the past two years, some irresponsible companies took the opportunity to fish in troubled waters, speculation in energy-saving concepts, so that a shadow cast a shadow over energy-saving appliances. It is also for promoting energy conservation false, ambiguous instructions caused consumers energy-efficient appliances energy saving has been low expectations for some real energy-saving appliances, awareness is not high. Yu beauty: I personally think that the reason why consumer awareness on energy saving household appliances is not high, in addition to the above reasons, the appliance itself, high-power, large energy consumption is one of the reasons the property. Moderator: can be said that energy-saving domestic appliances business product quality varies greatly, but also strong, with shoddy, more bluff. I am an expert from tool-cabinet-china.com, while we provides the quality product, such as Work Bench , Tool Cart Manufacturer, Tool Cart,and more.
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