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Businesses looking to expand their customer base and brand awareness are now seeking out the mobile marketing method. Mobile marketing is essentially doing what’s being done on the web in terms of advertising, except now it’s being done on mobile phones. And why is it so important for businesses to advertise over mobile phones? Well, mobile users are much more abundant than computer users, therefore, it only makes good business sense to tap into such a large global market. There are plenty of mobile advertising platforms to choose from, and when it comes to marketing to specific phones, the Android phones are a great pick. The Android mobile phones have a large user base, which is only increasing as the days go by. Plus, the Android phones are intuitive devices that allows interaction between the user and the phone’s features in a simplicit manner. This is great because Android users are not just making phone calls, they are playing games, downloading Apps, surfing the web, etc. And businesses can send an advertising campaign to the Android platform and make a nice chunk of change. The Android mobile phones handle banner ads very well, and this is important for businesses looking to place flashy banners in their ad campaigns. A regular phone or non-smartphone may not display banners properly, and this would result in low click through impressions. So it is imperative that ads display the way they are intended on mobile phones to have maximum success. In the world of mobile marketing there’s a great amount of opportunity for businesses to take advantage of. Sites such as adphonic and many others are setup to make placing ads across mobile phones as easy as possible. All it takes is a simple signup process, and the campaigns can start. Most people who jump into mobile advertising start with test campaigns just to get more of an understanding of how powerful this can be. But once they see how easy and effective it is, mobile advertising is added as part of the regular marketing strategy. Again, smartphones are great for banner ads and ads that are more than just your simple text link. The Android mobile phone as mentioned in the above paragraphs should be targeted. There are many different Android phones out there, and the user base is astronomical in size, so the potential customers a business can have is extremely high.
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