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Brand Road, Chengdu Shang, Sheng-xian ni brand shoes such as represented by the crowding together stores opened in major shopping district occupied ports. Daphne and Hong Kong, Shanghai, hot air, Guangzhou color Africa, Ningbo Foreign brands such as Shure echoed the United States, forming a women's shoes stores spring up all over the bustling scene. As the shoe store counters are 100 occupation of Korea and other strong brands, many of Chengdu shoe another way, factory direct sales began to enter domestic market. Consumers: over the door shoe store emerge Yesterday, Mr Philip Trevor lives Shudu Gardens home and see Reinwardtia City opened a new road junctions called Sheng-xian ni the shoe store, next to the road there is still a shoe store. Mr Philip Trevor was found, Sheng-xian ni shoe prices in the 100-250 yuan. Road shoes are still cheaper prices in the 50-200 yuan. Two days before she visited the circle in shopping malls, sandals almost all of 300 yuan. Lee, who lives in National Chiao Tung University, Central Garden also found near the home, hot, Sheng-xian ni, Scheuer the United States three shoe stores are big price war. Li Sheng Xian ring selected a pair of thin Ni with sandals. "Cowhide, are price was more than 160 yuan. After one more place for a pair of shoes." Sales mode: less than three links into the shopping malls In March of this year, four Chinese women's shoes of all Famous stores opened, the first launched the "Sheng-xian ni" brand in just two months, the chain has increased to seven. Sheng-xian ni reporter brand a direct store to see on the left wall, painted shoes capital of China Famous chain model is the "factory - the Consumer"; the other side of the wall is painted shoes store model "factory - Agents - Dealers - Shopping - Consumers. " "A market where the price of shoes is at least 5 times its cost price, direct marketing chain, eliminating the need for the intermediate links, the cost is only about twice the price." China Shoes Capital of Famous chain relevant responsible person said. It is understood that the Chinese shoes capital of Chengdu Wuhou Famous Footwear chain is to create a marketing platform for the future may also introduce other brands. Market orientation: market segments and avoid vicious competition Chinese Women's Famous chains are located, all the gold in the human traffic flow port. And its neighbors, is often another chain of shoe brands - road yet. Lu Shang shoes out across the country last month, the first 496 stores, is currently the country's largest chain of shoe brands. "The road is still a success, to many Chengdu shoe shop provides the sample." The industry believes that the brand was later followed by Lu Shang sites, you can save a lot of market research costs. Shoe store chain opened crowding together, can lead to concentration effect, we must inevitably compete. However, Li Gang, chairman of Chengdu Lu Shang Shoes, "said the emergence of Sheng-xian ni did not give us pressure." Because Sheng Xian Ni is taking the ladies line, products are mostly leather shoes, consumer groups in the 25-40 years of age. The road still is taking the fashion line, main leather goods, consumption, mainly in the 18-25 age group. Market reaction: low-priced brand to the external pressure Before 2007, Chengdu, the only well-known shoe chain Daphne, hot air, color, and Schur non-United States and other foreign brands. Lu Sheng-xian Ni Shang, and the sudden emergence of local brands such as, for opponents has brought no small pressure. The same lady walking route Sheng-xian ni, and Daphne, Sheng-xian ni the price of 125-250 per hour, but Daphne's general price 200 yuan. While the same line, the way to go yet stylish shoes, and hot air, road prices are still lower than a big slice of hot air. "Consumers face of price competition, it will surely be diverted." Industry source said. Expert opinion Brand shoe store chains take on a bigger scale of Chengdu, a beautiful point, in accordance with 100 orchids, in the past Zhizuo export shoes enterprises in preparing for direct sales stores, into the domestic market. For the situation of women's shoes chain blossom everywhere, Li Gang, that the 20 chain is a threshold, translated in the past in order to make the brand. China Shoes Capital Industrial Operations Director of the Center PENG Jun also said that each store monthly sales 200,000 yuan, a plant needs 20-40 stores in order to solve production and operation of the plant. "Chengdu shoes to make a brand must be in the product - Management - Marketing - the capital of several to be done here." PENG Jun believe that in order and Wenzhou, Guangzhou Shoes competition, Chengdu shoe should join forces to form Chengdu features together bigger market pie. The e-commerce company in China offers quality products such as Tool Sets Manufacturer , China Chest & Cabinet, and more. For more , please visit Tool Chest today!
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