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From the beginning of the internet people spend a tremendous amounts of money either to advertise or to make money online. There are various was to do it. But the leader certainly has been Google and Google Adsense and Google Adwords. For an example, look no further than the page you are on at the moment. Notice down the right hand side of the page and also in the top left of this article there are groups of ‘Ads by Google’ (if can’t see them its because either you are not in the US or not reading this article on somebodys website). Google has developed technology that automatically senses what the theme of the page is and then displays ads that are suited to the theme. This way the visitor will see advertisements likely to be of interest. The Adwords customer (the advertiser trying to sell a product or service etc using these ads) is billed every time a visitor clicks. The amount depends on the cost of the ad, which is basically determined by advertising demand. Soon after the development of the internet, it was realized that the web site had commercial value in the advertising world. The simple reason behind this was the soaring popularity of internet and the ever increasing number of people received by various websites. Therefore, internet advertising (or online advertising) can into being. Today, internet advertising is treated as one of the most effective and most economical means of advertising. In fact, a lot of business, especially small and at home business, uses only this medium for advertising their products or services. That is because it is affordable. As technology progressed, so did the online advertising methodologies. Graphics based banner ads and text ads got their due respect and recognized and were used quite extensively for online advertising. Even now banner advertising is still on of the most popular forms of online advertising Yet, the real breakthrough with online advertising came with the Google AdSense advertising program. This program revolutionizes online advertising, by connection advertisers to several website owners who were ready to offer advertising space on there websites. Through Google AdSense program, the advertisements were floated on the websites that had some relevance to the products or services offered by the advertiser. This type of advertising is also called targeted advertising since the Ads are served only to the interested audience and not just anyone or everyone. Soon, Google AdSense became a very effective form of advertising. With the Google AdSense program, webmasters are paid on per click and per thousand Ads Displayed basis. And the advertisers can control the amount of money they wish to spend on advertising through Google Adwords program that works in conjunction with the AdSense program. Google AdSense program has caught on with a lot of advertisers and webmasters and its popularity continues to raise everyday. It will continue to do so until, a better more innovative program comes into being. Yet, I’m sure; Google will continue to hold its place at the core of online advertising.
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