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Was lamenting to create a brand be prohibitively difficult, yes, in the prior method does not find a no start. Imagination since the introduction of the brand tactics, the brand becomes simple to create friends. Brand imagination tactics and source it in the end? In fact, not imagined mysterious. We Consumption Buy the product to export the brand of psychological and behavioral methods of imagination, why consumers buy a brand, rather than buy brand B? From a psychological point of view, consumers must purchase products to meet certain needs, that is, when consumers buy the product must have a lot to their satisfaction reasons to convince themselves to buy. Since the behavior of consumers to purchase products purchased by many around the grounds, then we can give from the research products to consumers to spend more reason to begin to create more and better brand of imagination, to the full reasons for consumer spending, consumer will naturally pay for you. So far we have come to one conclusion: the brand is to study tactical imagination and a good imagination mining products to meet consumers reason to promote the purchase of consumer reality. The problem is more of the more clear. Now we seize the heart of creating a brand?? Is to sell products to find the reason. Having said that you feel is not very easy ah! Now we work together to research and excavation which is to constitute a reason for consumers to purchase. A brand has the following basic elements: a product carrier, including: product name, product Package , Product attributes, product features; to value-added to achieve the sublimation of the brand. Each brand element will directly and the reasons consumers buy, so we start with these elements from the brand consumers to analyze the reasons. Imagination tactics Name Brand imagination tactics that: a good product name, Popular Easy to remember is not enough, there must be imagination. Brand "P & G," every word has imagination, a cleaning revealed his direct word for all products come clean. While a h ji has summed up the quality of products. "Brain Platinum "Whether it is to know or not know, first of all consumers first imagination is certainly the product of our brain is related to the second space is the product might imagine, like with platinum precious, good quality, cheap price it." Olle Ya "foreign brand name Road, went abroad. we conclude that summary, a good product name, it should start from the imagination the following: First, the product name product attributes have imagination; 2, the product name product quality have imagination; Third, product names, products have to imagine parking space (use of psychology from the ocean); 4, specific products of the imagination be product features (such as: "a fool" to capture in camera functions of the product?? simple and easy to operate. 5, Specific products will have specific consumer groups to imagine space (example: "Fu Yan Jie" note is used in products for women, very direct and clear, with a more rigid if the name will not be so accommodating.) 6, the most murderous of the imagination is the waterfront card, the premise is to legalize. in the modern era of information explosion, consumers attempt to remember every detail of all the brands that are unrealistic, so the use of consumer brands to create ambiguity seems like a non- brand. popular talk: In legal cases, the loan market, existing brands aura, to decorate their own brand. Packaging imagination tactics The quality of packaging benevolent see benevolence and the wise see wisdom, but a successful package, I believe that most people must be recognized. Packaging from the color, pattern, text to the trademark combination of harmonization is the most important, more important is the primary and secondary clear, concise. Brand imagination tactics stressed that in addition to some basic requirements, but also reflect: first, the color should be selected on the imagination, green natural, green, white represents purity and clean. As long as caring people will find that Mengniu's product packaging and posters generally use the primary colors green and white. Green and white with natural, environmentally friendly, clean, clean room for imagination. Red represents joy, harmony, or hot, etc., so many companies are New Year's gift to red in color. Through different colors of imagination expressed directly on the product features. Second, its design must have imagination, a vivid and unique design is like a poem, to tell you the story of a deeply moving cause. This story and the product is also closely linked. Third, with vivid characters and trademarks to technology, products to be able to express individuality. 4, packaging products of Western technology in enhancing the value of great imagination. The e-commerce company in China offers quality products such as Butterfly Valve Manufacturer , Pvc Butterfly Valve Manufacturer, and more. For more , please visit Wafer Butterfly Valve today!
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