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The next generation of digital radio and television broadcast networks interpret-NGB, digital TV, h by ewrt wrtgnfh





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The next generation of digital radio and television broadcast networks interpret-NGB, digital TV, h by
Article Posted: 12/28/2010
Article Views: 97
Articles Written: 1452
Word Count: 765
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The next generation of digital radio and television broadcast networks interpret-NGB, digital TV, h


 
Business,Business News,Business Opportunities
First of all, radio and television technology after years of development and evolution, both in radio and television stations, Digital , Network, and the construction of high-definition television content creation and so there has been substantial progress. Second, in the wireless area, with Digital Terrestrial Television Promulgation of standards, and the corresponding maturity of the industry, the last two years have begun to address the deployment of terrestrial digital television, introduced some new policy advice. Third, Cable television Since 2003, an overall conversion, it gradually into the high-speed conversion period of several years, also will put forward to the next step in the evolution of new ideas, for example, inside the cable part of the NGB, in fact, the next step for the development of digital cable specified a new direction. Fourth, the satellites, DBS Successfully launched last year to now, it should be said very fast development of direct broadcast satellite to improve the development of technologies and services, we have some corresponding policy adjustment and policy. In these respects, some of the current management system, all the work for our new requirements. In particular the development of next generation broadcast networks, the next step for the overall development of radio and television set the direction, but also put forward many new goals. Here I have these areas for everyone to make a note.

A, NGB's overall technology policy introduced First digital station in advance should be said that the development of high-definition digital TV is an important direction and trends, not to say that HD can replace the standard definition in a short time, but a new business development. To promote the application of high-definition TV, in General on August 6 this year issued " SARFT On promoting the development of high-definition television to inform, "the notice is given of the background. With the TV industry in recent years, STB The rapid development of manufacturing industry, now our country has a high definition display capabilities of television sales growth, very fast. Yesterday, I heard a figure, and our country is now the output of TV sets a year more than 9,000 million, of which more than 4300 million to be flat. The more than 4300 million flat-panel TV inside, nearly half of the terminal with high-definition display capabilities, the size is very large, the growth rate in recent years are very fast. Therefore, as China's radio and television industry, we must not only promote the development of content services, more important task is to promote industrial progress.

Above is on the run from the external environment, and the other stations the past few years we have the technological transformation of provincial and provincial-level high-definition television over the production capacity are greatly improved, many stations Studio , Including equipment updates, have a lot of use of high-definition equipment. In this case, how to promote the development of high-definition television, so in the context of this General introduced the notice.

Which this notice is also given the current large, high-quality audience has accepted the television program, TV program channels are available inside. And speaking from the number of channels, we also believe that the current coverage of the market and the market demands, we are the number of channels actually a lot. Therefore, from this perspective, in order to speed up the conversion rate, improve the quality of conversion, General proposed that the strategy is to promote high-definition on the same channel for high-standard definition content broadcast way to start with the development of high definition. This is a requirement, especially in the television inside, the contents of the existing channels to be HD, SD production of two versions.

Another is broadcast requests, the new channel in the first year, the channel full HD material to more than 50%, second year 70% higher than required, to the third year to try to reach 100 % of the material is HD.

Target from the current point of view, currently there are seven TV channels through the examination and approval of high definition, standard definition with the broadcast, program this year, beginning September 28. CCTV-1, Beijing TV, Shanghai Oriental Satellite TV, Jiangsu TV, Hunan TV, Heilongjiang TV, Shenzhen TV, this 7 TV has been approved by the Administration, but also ready.

Current cable network HD signals transmitted prior to the program is encrypted on the HD transmission.

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