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Speaking of "Seagull" brand Electric fan A little on the point are familiar with the NPC. Seven eighties of last century, "Seagull" fans with "good friends" Refrigerator "Crown" Lighting , "Ka Mao" woolen cloth known as Jiaxing Industrial products in the "four most famous" and once famous for the country, dominating the market. However, the wheels of history into the twenty-first century, we again look back to see the "four most famous," "Crown" light, "good friends" hard to find the refrigerator had disappeared, had to "Seagull" fans now make a comeback. Production of "Seagull" Seagull electric fan in Tongxiang Co., Ltd., annual sales of fans from the stage in 2002 to 160 000 to rise to 45 million units last year, benefit year after year, companies entered the track of healthy development. "Seagull" Why soaring again, the reason is very simple, that is the maintenance of corporate emphasis on the brand. How to do business development process to maintain the brand is a very deep knowledge. According to the experience of Tongxiang Seagull Electric Co., Ltd., the author of the enterprises on how to make the brand a few superficial ideas about maintenance. First, companies must have strong brand awareness, to know the brand intangible but valuable. Tongxiang Seagull Electric Co., Ltd. (former Wuzhen Motor Factory) was founded in the late 60s of last century, back in the mid 70s of last century has produced a "FeiFan" the title of fan products, but annual output has hovered around 1 million . 1984, they form a joint venture to join Seagull Group, with "Seagull" brand awareness and market reputation, albeit mainly the production of ceiling fans, but the continuous double annual sales quickly reached more than 70,000 units. Company leaders said with deep feeling, "we made a comparison in the market, as a fan, a hodge-General will be above the price of 60-70 yuan, while the 'seagull' fans will always keep the price of 100 yuan and selling well. "Thus, they know the value of the brand, firmly believe that as long as the" Seagull "brand presence, companies will certainly develop. Second, enterprises should have a strong sense of quality, depending on the product quality as the lifeblood of the brand. 80s of last century, "'Seagull' to fly into Zhongnanhai," is to rely on product quality. Associated with the Seagulls earlier period of 1974 group, the plant produced FC1200 ceiling fan has been awarded Zhejiang Provincial Planning and Economic Committee issued a "quality, Zhejiang Province," the title of the 1976 plant production FC1400 ceiling fans won the "National Ministry of Light quality" title. Since 2000, "Seagull" brand products have been awarded "National Quality Supervision and spot checks of qualified?? Quality standards good product", "talk to quality and credibility, creating famous brand enterprise", "Zhejiang famous brand selling market fan" and many other honors title. Quality and reliable company created a good reputation, and between the honest dealers and mutual trust and friendly cooperative relations. Lip teeth with clients dependent and woe Relationship to using quality brand, effectively enhance the brand's reputation, will enhance the brand's vitality. Again, businesses must be reasonable to use the brand, focusing on market segments. Product is the carrier of the brand, the brand must be reasonable to use the right product. Seagull Electric Co., Ltd. Tongxiang in the photograph in "Seagull" brand, the lessons of the original Factory profound lessons, mark only the use of their products, not outward to engage in "OEM", so mark the effective guarantee and credibility gradually increase. Meanwhile, more focus on market segments, based on the key development ceiling fan wall fan, desk fan, floor fans, turn pages fan, top fan, industrial fan arrangement, winnowing fan and other products, and steadily to the home Heaters And other household appliances areas, and operate the company from the single to the multi-faceted business into the ceiling fan. Finally, enterprises should pay attention to the brand protection and monitoring, effective in preventing the brand risk. Brand because of its high quality reputation and popularity, is often vulnerable to counterfeiting and infringement of interference. Therefore, the effective protection of the brand, is to brand operations to long-term access to an important guarantee for good results. A business, for both the cultivation of the new brand, or the maintenance of the old brands, are accumulated bit by bit. Only when we fully rely on technological innovation, firmly implement the brand strategy, can really play a role in the brand. We are high quality suppliers, our products such as Wafer Butterfly Valve , China Butterfly Valve Manufacturer for oversee buyer. To know more, please visits Butterfly Valve Manufacturer.
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