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For all the people working for Business Communications, Corporate Communications, Marketing, Sales Promotions, and Direct Marketing and so on, it is impertinent to have knowledge about how to cut down their distribution costs and expand their customer base cost effectively. Easier said than done, cutting down costs involves taking a lot of risks, and many a times, it requires initial investments as well so that in the future, the costs can go down with economies of scale or more profits or by increasing the selling price of your commodity with stable and a considerably inelastic demand. In fact, all of these business dynamics also require a lot of expertise, in depth knowledge about the environment and the human factors working and responsible for manufacturing, distribution and so on, at all levels. These days, Businesses have come to realize the very fact that there are other ways of promoting a product, and that is why there has been a major shift from advertising to other promotional techniques such as personal selling, direct marketing and so on. If we talk about direct marketing, the product catalogue is one of its major components. Everyone wants to see what kind of a product a company is offering and in what ways will that product be satisfactory for them, giving them a consumer satisfaction (and in many ways, a consumer delight). Now, we must note here that there are levels of consumer purchases, and there is a criterion to define whether our offering is successful enough or not. This is what we call the AIDCA – Attention, Interest, Desire, Conviction, and Action (leading to an inquiry about the product or even a direct purchase). Let’s get back to the catalogues, now these are usually in print, and don’t give us a holistic picture. They are costly, and involve a lot of distribution costs. So to counter the costs, we come up with something called E Publishing, with which we can publish our own Online Catalog, Online Magazine and much more (use your mind to innovate the uses!) directly to our audiences. And this will fulfill all the criteria of the AIDCA because it makes use of multimedia - vivid images, videos and more. The cutting edge software (e.g. Online Magazine Software) makes use of page flipping rather than scrolling up and down in pdfs. The procedure is very simple – get a software for pdf to pageflip and start cutting costs and increasing profits today! For more information Page flipping, Online Magazine Software and E Publishing please visit: http://www.flipeffect.com/
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Page Flip Effect, Digital Publication, PDF to Flash, Digital Catalog, Virtual Magazine, Flash Magazine, Digital Magazine, Digital Newspaper, Page Flip,
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