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HC shoes Network May 18 hearing, the first two years, the international financial crisis, export orders to reduce decline of enterprise returns. Company management realized that: simply relying on low-cost competition is losing its edge business models, mass production of low value-added products and labor intensive businesses are losing market viability. Not have their own brand, business is always in a passive position, development always lies in the hands of others, in order to textile products at highly competitive marketplace and invincible, the most effective means is, from the original export oriented gradual adjustment mainly for the domestic market development, foreign trade, giving the change order process for the brand. Jinjiang seem particularly good at making the brand, just 10 next year to have Guo Zihao 85 brands, with 88 well-known trademarks in China, the Chinese brand 24, China's export brand 2. Summer Friends group, said there are today, Jinjiang, Anta Contributed, "It is the activation of creative leaders of private enterprises." Anta's growth story, well known locally. In 1999, unknown Anta, please do endorsements Kong Linghui, as Kong has entered peak Anta surge in sales is also surprising. Subsequently, the company launched a manufacturing license Jinjiang sports, sports stars have to shake an olive branch, Marin, Fu Mingxia, Deng Yaping, Wang Nan, China's badminton teams one by one into the Jinjiang. Jinjiang to do in the CCTV Advertisement No less than 20 companies, five sets of CCTV was dubbed the "Jinjiang channel." Only Shoes Employ brand endorsement of film, television, sports stars have more than 70, the annual advertising investment of 10 million. Currently, Jinjiang city's output value of over 100 million yuan, over ten million dollars Footwear Enterprises has reached 92, 309, has 12 listed companies and the 26 companies listed on back, 31 Chinese well-known trademarks. Home Decoration Co., Ltd. Zhejiang Yi Mu, founded in 1995, is a bedding, interior fabric jewelry design and development companies. For a long time, companies committed to open up foreign markets, foreign well-known that the original business enterprise "OEM" on behalf of the processing. After years of efforts, enterprises have become the "Disney" branded in China's home textile products Sell Dora A dream business and Japan, France Carven's licensing business. August 2009, relevant departments of Shanghai World Expo Bureau head here especially to businesses. After site visits and consultations to finalize the company of Zhejiang Yi Wood Expo 2010 Shanghai textile products manufacturer specified. Under the agreement, Zhejiang Yimu company will produce 12 kinds of textile Expo products, including Jushi Qijian Tao, cushion, pillow, small blanket, etc., order value of 5,000 million. Up to now, Zhejiang Yi Wood Home Accessories Limited has issued to the Shanghai World Expo, the first 100 million worth of goods. Once, cheap in China Shoe Footwear market in the world "ride" of weapons. Whether in London, Paris, Rome or Amsterdam and Warsaw, as long as you watch on the label inside the shoe store window prices, they will understand the power of the weapons?? The same style Made in China Leather shoes And European local leather shoes, the former less than 10 euros, which at least 30 euros. By the financial crisis to Europe and the United States as the main source of China's footwear industry orders were pounding. At the same time, the requirements of the EU footwear imports are increasingly stringent health and safety footwear States test items increased rather than decreased, but some countries have to improve technical standards. The reality is that foreign orders have resulted in substantial reduction of OEM business in deep trouble, but some brands have maintained a steady growth even contrarian up. Continue to take the OEM (OEM) of the old ways, or create their own brand? Many medium and small domestic footwear enterprises, especially foreign trade enterprises shoes, this is a difficult choice. "Many brands are created in the Depression era." Bucket of brand strategists, Li said, "During the Depression but the brand will provide a more favorable market opportunities, like in the dark than light a match program, he will more than in a candle lit during the day brighter! " Shoe brand in the OEM turn creative process, to make clear what kind of brand, functionality, image of the class or experience of the brand. Can enhance the strength of the brand, to convey the interests of the consumers need, if consumers value these interests will be of interest to convey them, the brand will succeed. We are high quality suppliers, our products such as China Wafer Butterfly Valve , Pvc Butterfly Valve for oversee buyer. To know more, please visits Butterfly Valve Manufacturer.
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