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Gome and Suning high-profile Expansion Gree secret alliance - Air Conditioning, Gome - household ap by fhmfg sdvs





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Gome and Suning high-profile Expansion Gree secret alliance - Air Conditioning, Gome - household ap by
Article Posted: 01/04/2011
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Gome and Suning high-profile Expansion Gree secret alliance - Air Conditioning, Gome - household ap


 
Business,Business News,Business Opportunities
high inventory, a decline in exports, part of the channel Paohuo cash, energy efficiency, even the end of the world ... ... up five years of air conditioning industry, the heavy pressure, the downward trend is hard to change ... ...

Economic winter, For some enterprises, is the test for some enterprises it is an opportunity. In States United States Crises have erupted when rival Suning In taking advantage of the expansion is. Zhang Jindong, chairman of Suning Appliance has announced expansion plans in 2009: to 200 new stores a total of more than 1050, sprint 1100 expansion plans.

In the water under a variety of forces are in the dark game. Recently published in the Suning Air conditioning Industry White Paper seems to be referring to, such as self-built channel mapping Gree led commercial high inventory, a large number of small and medium business channels for bankruptcy or had to quit. In sharp contrast, countries the United States seems to be ironed out with Geli, said "This year the United States, Haier, Gree purchase amount will reach 4.5 billion."

Shuffle price cuts starting from the The second half of last year, the indicators turn around the economy down. As a large consumer goods

Home Appliances Bear the brunt of last September, the air conditioning industry into the downward cycle. Advisory body of "industrial-line" to data released last November, the total domestic sales volume of domestic air conditioning industry is only 2.58 million units, down 32%, of which exports of only 1.066 million units, up sharply 40.9%. Major Brand, the Gree month export only 11 million units, down 56%; U.S. exports by 20 million units, down 50%; Haier exports only 3 million units, down 77% respectively; zhi high export volume 50,000 units, down 63%.

Su Ning said in its White Paper, by the end of 2008, the industry's industrial inventory 9,000,000 units total business inventories increase up to 15 million units, more than the cost of raw materials for the production of the first half of last year, the high price of stocks, and stocks are more than 80% 4 -5 level of energy efficiency products, facing the national energy efficiency standards enter the market level, "College Entrance Examination."

In the season's sluggish sales, Suning, Gome-led surge more frequent price cuts, store and even Jingxian "sell one (Taiwan) to send one (Taiwan)" phenomenon. According to Su Ning expects the average price will drop to 2,230 yuan air conditioning, more than 3,092 yuan last year, down 38%, down to 2004 levels.

But slow-moving situation is still difficult to open. Last week, Suning out 3 billion special funds, sent a letter to the United States, and Haier, Zhi Gao, AUX,

Hisense , Kelon, Glanz , Changhong , Matsushita, Mitsubishi Heavy Industries, Whirlpool and other air conditioner brands, announced the purchase in March over millions of air conditioners, which purchases for a single plant has reached more than 20 million units. According to reports, Whirlpool, Zhi Gao, Glanz has been provided to the Suning 30% price reduction across the board 2-5 grade energy efficiency products, to become the first major single and Suning comprehensive procurement agreement signed by the brand.

The reporter also learned that other home appliance giant Gome channels also grab when the companies signed a purchasing contract, allegedly proportion will reach 70% energy saving air conditioning and large markdowns in the week starts.

Manufacturers intensified conflicts "Strategic intent of these enterprises is very obvious, is that some big brands in the year after, leaving a large number of stocks, which stocks they are high in raw material prices during the production office. But they did not have much stock and raw materials have been drastic decline in new production of air-conditioning have enough room for price reduction. "Insiders pointed out that an important raw material to manufacture air conditioning??? copper, for example, from the high point of nearly 70,000 yuan a ton The recent sharp drop 25,000 yuan a ton. Alone, 1P machine costs about 200 yuan, 2P Guiji reduce the cost of about 400. Su Ning said, air-conditioning giant Suning beauty will also be launched with the preferential margin of 30% of large sales, but did not mention whether to join the leading companies cut prices Gree ranks, only vaguely said that "'particular brand of' buy high earlier diving for copper futures copper is expected to reach several billion dollars a result of carrying huge losses ... ... a direct result of such air-conditioning manufacturing industry, the brand can not be this round of price cuts in the main mass.

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